Maximize your
TikTok Ads performance with RedTrack
Unlock the full potential of your TikTok ad campaigns with RedTrack's advanced tracking and analytics solution. Get accurate conversion data, optimize your ROI, and scale your advertising efforts effortlessly.
Key features and benefits
RedTrack's advanced attribution system solves a common problem faced by many advertisers: inaccurate attribution of conversions. Often, conversions are mistakenly attributed to organic or direct sources, leading to skewed data. With RedTrack's attribution reporting, you can access precise multichannel & multicampaign reports from one place.
Send both online and offline conversion data back to TikTok via RedTrack pre-built Conversion API integration, ensuring that all conversions are properly attributed to the correct ads. By providing TikTok's algorithm with more accurate and complete data, advertisers can significantly improve its performance. This, in turn, leads to better-optimized campaigns based on a holistic view of conversion data, rather than a partial or inaccurate picture. No need to hire developers: just integrate via RedTrack!
Accurate data collection continues uninterrupted in a post-cookie world. By maintaining data accuracy while complying with evolving privacy regulations, RedTrack offers a future-proof S2S solution for tracking and attribution. This gives advertisers peace of mind, knowing their data collection methods will remain viable and effective in the face of significant industry changes.
RedTrack's centralized dashboard brings the power of real-time performance tracking across all channels to advertisers' fingertips. This feature transforms the way marketers monitor and respond to campaign performance. Instead of waiting for delayed reports, advertisers can watch their campaigns unfold in real-time, allowing them to quickly identify and respond to emerging trends or issues.
RedTrack's TikTok automation features offer a comprehensive suite of tools designed to streamline and optimize TikTok advertising campaigns. With advanced automation rules, advertisers can set up conditional actions to pause, restart, or adjust budgets for campaigns, ad sets, and ads based on performance metrics. Real-time cost synchronization, intelligent traffic distribution, and performance alerts further empower advertisers to make data-driven decisions faster.
Major use cases of integration:
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High quality pre-built conversion API integration
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100% conversion & revenue matching down to the ad or placement level
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Multichannel tracking & management from one platform
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Auto-costs & revenue updates
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Scale winning campaigns with smart-rules
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Conversion funnel auto-optimization solutions
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Advanced multi-touch attribution models
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Complex conversion funnels set-up & tracking
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Customer journeys analysis across multiple touchpoints
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Frequently Asked Questions
- What are the main benefits of integrating TikTok with RedTrack?
The integration enables:
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Automatic conversion data transfer to TikTok
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Automated pausing of underperforming creatives and campaigns
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Automatic cost data updates
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- What do I need before starting the integration?
Before proceeding with the integration, ensure you have:
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A custom tracking domain
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TikTok pixel and access token
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- How do I set up the integration in RedTrack?
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1. Add TikTok as a Traffic channel in RedTrack
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2. Connect your TikTok account through the API integration
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3. Add Offer & Offer source (for affiliates) or Brand & Website (for advertisers)
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4. Add conversion types to RedTrack
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5. Fill in the default data source in the traffic channel settings
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6. Set up mapping for conversion events
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7. Create a campaign in RedTrack
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8. Set up automation rules
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- Can I send PII data for better attribution with TikTok?
Yes, you can send PII data by adding specific tokens (phone, contenttype, contents) to your Offer source or Brand in RedTrack and assigning relevant roles to them.
How do I set up tracking in my TikTok account?
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1. Launch a Campaign in TikTok Ads Manager
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2. In the Ad details, insert your landing page/website URL along with the tracking parameters from your RedTrack Campaign into the URL field
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- What tracking method does RedTrack support for TikTok?
RedTrack supports using a tracking script for TikTok integration. You'll need to implement the universal tracking script on your page code or e-commerce store.
- Can I automate my TikTok campaigns using RedTrack?
Yes, RedTrack allows you to set up automated rules for your TikTok campaigns, including pausing non-converting creatives and campaigns directly on the TikTok side
