Conversion path
reports
Bird's eye view of your channels, campaigns, and ad performance across multi-touch conversion funnels.
Unify your media buying efforts
Any conversion event
RedTrack lets you easily change your cornerstone conversion for the conversion path report on the fly. Switch from “Purchase” to “Add to Cart” to gain insights into traffic flow and touchpoints. This flexibility helps you understand how different interactions contribute to conversions.
Multichannel campaign optimization
For RedTrack users running ads across multiple marketing channels, GA4 conversion paths provide valuable insights into how different channels interact. This helps you better coordinate and optimize multichannel campaigns. Unlike other tools, RedTrack lets you drill down to the ad or placement level, ensuring accurate tracking of conversion paths.
Understanding attribution
Conversion path report shows how different touchpoints lead to conversions. It helps you understand which marketing channels, campaigns, or interactions are most effective in driving overall success.
