Conversion path
reports
Bird's eye view of your channels, campaigns, and ad performance across multi-touch conversion funnels.
Unify your media buying efforts
Any conversion event
RedTrack lets you easily change your cornerstone conversion for the conversion path report on the fly. Switch from “Purchase” to “Add to Cart” to gain insights into traffic flow and touchpoints. This flexibility helps you understand how different interactions contribute to conversions.
Multichannel campaign optimization
For RedTrack users managing ads across multiple marketing channels, conversion path reports offer clear insights into how these channels work together. It helps you coordinate and optimize your multichannel campaigns effectively. Unlike other tools, RedTrack allows you to drill down to the ad or placement level, giving you precise tracking of conversion paths.
Understanding attribution
Conversion path report shows how different touchpoints lead to conversions. It helps you understand which marketing channels, campaigns, or interactions are most effective in driving overall success.
