Reports & Logs Features

Learn more about RedTrack's Reports and Logs Features. Detailed description of each Reporting & Logging function.

Dashboards

Acquisition

Think Facebook ad account data but instead with more tabs and layers. This works across all channels including direct traffic and partner traffic.

Conversion Path

The Conversion Path dashboard allows you to identify how visitors interact with your ads and funnels before becoming a customer.

Main Dashboard

Key account data all held in one place.

Publisher Dashboard (Publisher Management)

Provide your partners, affiliates and referrals with personalized dashboards which are presented under your own brand.

Client Dashboard (Reporting Portal)

Provide your clients and customers with personalized dashboards which are presented under your own brand.

Report types

Campaigns

Campaign performance data which is readily available across 30+ data points including all tracking parameters.

Offer/Web Property (Traffic)

Offer/Web Property performance data which is readily available across 30+ data points including tracking parameters from across all of the contributing campaigns.

Offer/Web Property (Conversions)

Offer/Web Property conversion data which is readily available across 30+ data points including all of the contributing campaigns.

Traffic Source/Channel

Traffic Source/Channel performance data which is readily available across 30+ data points including tracking parameters from across all of the contributing channel campaigns.

Offer Source/Brand

Offer Source/Brand performance data which is readily available across 30+ data points including tracking parameters from across all of the contributing campaigns and participating offers.

Publisher Performance (Internal)

Granular analysis of your Partner/Publisher Performance across all of the contributing campaigns which they send traffic to.

Publisher Performance (Publisher Management)

Provide your Partners/Publishers with access to granular campaigns as if they were to have their own tracker (they do with our publisher solutions).

Client Campaigns (Reporting Portal)

Provide your Client with access to real-time data from granular campaigns so that they can extract all of the data which is required (if you grant them access to it).

Report customization

Data Roles

Use Data Roles to consolidate tracking parameters across all inconsistent tracking parameters from different channels without limits imposed by UTMs.

Views/Columns

Set-up to 3 sets of custom Views in order to quickly switch to a correct mix of data.

Templates

Use report Templates in order to generate reports with one click of the mouse.

Comparison

Compare different performances across any two time periods.

Trend Lines

Visualize key trends in order to instantly spot spikes in performance.

Drill Down Analytics

Use up to 5 consecutive breakdowns in order to pinpoint different winning combinations. This works across all 30+ data points which are also available in reports as well as tracking parameters, roles, campaigns, landing pages, offers and funnels.

Log types

Click Logs

View specific details of each and every Click that you receive.

Conversion Logs

View specific details of each and every Conversion that you receive.

S2S Postback Logs

View specific details of each and every conversion that is sent to your channel via webhook call.

API Postback Logs

View specific details and live status of each conversion upload to your channel via conversion API.

Cost Update Logs

A granular log of all Cost Updates across each API integrated campaign (it can be a lot of data).

Auto Optimization Logs

View records of all Auto Optimization decisions that were made based on your criteria. RedTrack provides machine learning which is both customizable and transparent.

Report/Data sharing

Export to XLS

Export all of your data data to XLS for an old-school analysis or ingestion into another system. This also works for Logs and Reports.

Delayed Export

Sometimes, the log is too large for the browser to handle. Do not worry about this, we shall send you the link to download via email. No large data, just convenient and efficient service.

Export To Cloud

This is as close to big data as you can get. We can automatically export all your raw data to the Cloud storage. If you need it, you can access it whenever you'd like.

API Access

Access all of your data via API in order to automate the process even further.