How RedTrack works

Wave goodbye to low returns on your ad spend! With RedTrack, you can set up server-side tracking, use built-in conversion API integrations, and utilize first-party cookies — all in just a few minutes, no developers required.

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3 simple steps
to install RedTrack on any website

Step 1Connect your custom tracking domain
Just add a CNAME record to your domain’s DNS settings. Easy peasy!
Step 2Set up click and conversion tracking
Use our scripts for click and conversion tracking to keep all your data in one place and send it directly to your ad platforms.
Step 3Link your platforms
RedTrack makes it simple to connect all your ad platforms for smooth click and cost tracking. You can also link your offers, CRM, or e-commerce partners so all your tracking data is centralized.

Tracking methods
after iOS 14 and the cookie phase-out

EASY (but not so effective): first-party cookies only

First-party cookies are quick to set up—just plug them into Google Tag Manager. They help track user behavior on individual sites, but they struggle with cross-site tracking. They depend on user consent, can be deleted easily, and raise privacy concerns, meaning you’ll still miss key data in your ads manager, which can hurt performance.

HARD (could be ineffective): manual S2S tracking

S2S tracking is more reliable than traditional methods, but setting it up manually can be a headache. It’s technically complex and time-consuming, plus it requires ongoing maintenance. This makes it less appealing for businesses that may not have the resources or expertise.

PROVEN: RedTrack's S2S setup

While manual S2S tracking gives you control, it can be complicated and a hassle to maintain. RedTrack simplifies everything with easy setup, built-in integrations, reliable data handling, and ongoing support. For most businesses looking for effective S2S tracking without the tech headaches, RedTrack is the smart choice.

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Frequently Asked Questions

What is RedTrack?

RedTrack is your all-in-one performance marketing analytics platform that helps media buyers track and optimize their ad campaigns across channels like Google, Facebook, TikTok, and more. We deliver real-time insights and automation tools to boost your campaign performance.
How does RedTrack handle cookieless tracking?

We’ve integrated cookie-less tracking features that let you monitor user interactions without relying on traditional cookies—ensuring accurate tracking even in today’s privacy-first world.
Which platforms does RedTrack integrate with?

RedTrack shines with extensive integrations across ad platforms, affiliate networks, e-commerce sites, call trackers, and CRMs. We connect via CAPI and plugins with Google Ads, Facebook Ads, TikTok Ads, Bing Ads, Taboola, Shopify, WooCommerce, and over 200 other platforms.
What kind of reporting features does RedTrack provide?

Our customizable dashboards give you detailed performance logs for clicks, conversions, and other key metrics. You can analyze data across multiple variables and export reports for deeper insights.
Is customer support available if I need help?

Absolutely! Our responsive customer support team is here whenever you have questions or run into issues. We also provide onboarding resources and guides to help you get the most out of the platform.
What are the advantages of using RedTrack over other tracking solutions?

RedTrack stands out thanks to its advanced automation features, cookieless capabilities, extensive integration options, and intuitive interface. Plus, we roll out regular updates so you always have access to the latest tools.
What types of conversions can RedTrack track?

We offer robust features for tracking various conversions across multiple platforms — including online sales, offline actions, postbacks, e-commerce shop conversions, custom events, and multi-touch conversions — though we don’t track events happening in mobile apps.
How does RedTrack ensure conversion and revenue data accuracy?

We use server-side tracking methods integrated with Conversion APIs from major ad platforms to enhance data accuracy. This minimizes data loss from browser restrictions — clients often achieve over 95% quality scores for their uploaded data.
Can I track multiple ad accounts with RedTrack?

Yes! You can easily connect and manage multiple ad accounts from one interface — perfect for teams working across different platforms or clients.
Is RedTrack compliant with privacy laws?

We take privacy seriously by implementing strong security measures that comply with GDPR and other regulations while giving users control over their personal data.
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