Maximize your
Google Ads performance with RedTrack
Unlock the full potential of your Google ad campaigns with RedTrack's advanced tracking and analytics solution. Get accurate conversion data, optimize your ROI, and scale your advertising efforts effortlessly.
Key features and benefits
RedTrack's advanced attribution system solves a common problem faced by many advertisers: inaccurate attribution of conversions. Often, conversions are mistakenly attributed to organic or direct sources, leading to skewed data. With RedTrack's attribution reporting, you can access precise multichannel & multicampaign reports from one place.
Send both online and offline conversion data back to Google via RedTrack pre-built Conversion API integration, ensuring that all conversions are properly attributed to the correct ads. By providing Google's algorithm with more accurate and complete data, advertisers can significantly improve its performance. This, in turn, leads to better-optimized campaigns based on a holistic view of conversion data, rather than a partial or inaccurate picture. No need to hire developers: just integrate via RedTrack!
Accurate data collection continues uninterrupted in a post-cookie world. By maintaining data accuracy while complying with evolving privacy regulations, RedTrack offers a future-proof S2S solution for tracking and attribution. This gives advertisers peace of mind, knowing their data collection methods will remain viable and effective in the face of significant industry changes.
RedTrack's centralized dashboard brings the power of real-time performance tracking across all channels to advertisers' fingertips. This feature transforms the way marketers monitor and respond to campaign performance. Instead of waiting for delayed reports, advertisers can watch their campaigns unfold in real-time, allowing them to quickly identify and respond to emerging trends or issues.
RedTrack's Google automation features offer a comprehensive suite of tools designed to streamline and optimize Google advertising campaigns. With advanced automation rules, advertisers can set up conditional actions to pause, restart, or adjust budgets for campaigns, ad sets, and ads based on performance metrics. Real-time cost synchronization, intelligent traffic distribution, and performance alerts further empower advertisers to make data-driven decisions faster.
Major use cases of integration:
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High quality pre-built conversion API integration
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100% conversion & revenue matching down to the ad or placement level
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Multichannel tracking & management from one platform
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Auto-costs & revenue updates
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Scale winning campaigns with smart-rules
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Conversion funnel auto-optimization solutions
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Advanced multi-touch attribution models
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Complex conversion funnels set-up & tracking
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Customer journeys analysis across multiple touchpoints
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Frequently Asked Questions
- What is RedTrack's integration with Google Ads?
RedTrack offers an API integration with Google Ads that allows users to send conversion data back to Google, synchronize costs, pause campaigns, placements, and creatives, and create automated rules.
- What tracking methods does RedTrack support for Google Ads?
RedTrack supports no-redirect tracking for Google Ads. While parallel tracking is technically possible, it's not recommended unless you have explicit approval from Google.
- Is a custom tracking domain required for Google Ads integration?
Yes, using a custom tracking domain is mandatory when integrating with Google Ads.
- What should I prepare before starting the integration?
Before proceeding with the integration, ensure you have:
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A custom tracking domain
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Added an Offer & Offer source (for affiliates) or Brand & Website (for advertisers)
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Your Google Ads account Customer ID
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- How do I set up the integration in RedTrack?
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1. Add Google Ads as a Traffic channel in RedTrack
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2. Sign in with Google to get integration permissions
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3. Add your Google Ads Customer ID and MCC Account ID (if applicable)
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4. Add and map conversion events
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5. Create a campaign in RedTrack with Google Ads as your traffic channel
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6. Set up automation rules and cost updates
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- How long does it take for Google to process iOS conversions?
It typically takes about 48 hours for Google to process iOS conversions without the clickid and display them in the Google Ads dashboard.
- Can I send conversions to my MCC account instead of the ad account?
Yes, you can send conversions to your MCC account by adding the MCC Account ID in the RedTrack Google Ads template.
- How do I set up tracking in my Google Ads account?
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1. Go to your campaign settings in Google Ads
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2. Navigate to Account settings > Tracking
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3. Add the tracking parameters to either the Final URL suffix (for Performance Max campaigns) or the Tracking template field (for other campaigns)
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- Does RedTrack support Google PerformanceMax (PMax) campaigns?
Yes, RedTrack supports PMax campaigns. However, costs for these campaigns can only be updated at the Campaign level, so the Auto Cost Depth for your Traffic Channel should be set to 'Campaign'.
