Case study:
Worify
Worify founder shares a story how RedTrack helped increasing agency revenue by 30% and saved 12+ hours weekly.
RedTrack has been proactive in adapting to the recent changes in tracking restrictions imposed by browsers and privacy regulations. One of the standout features that have helped us is their robust fallback mechanisms. These ensure that even when traditional tracking methods face hurdles — like users disabling cookies or privacy updates affecting tracking scripts — we don't lose valuable data or revenue.
— Ashish Gaba, founder of Worify, a Dubai-based agency specializing in performance marketing, mobile applications, and AI-driven solutions.
Summary
Tracking issues were eating into Worify’s bottom line. Their previous tracker couldn’t handle the increasing number of users blocking cookies — especially with privacy changes in recent iOS updates. As a result, they were losing 10% of their clicks, and more crucially, missing out on valuable conversions.
With the clock ticking and valuable resources spent on troubleshooting tracking issues, they knew they needed a solution to give them the accuracy and reliability they were missing. Enter RedTrack: the tool that would not only solve their tracking woes but also help them save hours each week and drive better results.
Results
-
20%
ROI increase -
15%
Conversion rates increase -
15-20
Saved on manual operations
hours weekly
Killer features
-
Conversion API Integrations -
Tracking & attribution -
Reporting & dashboards -
S2S Tracking -
Automations & Rules
Challenges
Before implementing RedTrack, we were using a tracker that was considered one of the industry's best. Ironically, our biggest challenge was with tracking itself! On some of our web platforms, the tracking didn't work properly, and about 10% of clicks on the click URLs were going nowhere, causing us to lose revenue. Super frustrating stuff.
A big part of the problem was that some users had disabled cookies, especially with the new privacy options in iOS updates for Safari. This meant traditional tracking methods were failing, and we were missing out on valuable data and conversions.
We tried several different trackers to fix the issue, but none of them worked out. Then we discovered RedTrack. RedTrack's superior fallback mechanism and ability to handle cookieless tracking meant that even if users had cookies disabled or something went wrong with the tracking, the click URL still directed users to the offer page. This ensured there was no loss of revenue, even if there was a hiccup with the tracking. RedTrack has been a total game-changer for us!
Before switching to RedTrack, the issues with our previous tracker were eating up a lot of our time. Because of the tracking glitches — like clicks not being recorded properly and users with disabled cookies due to the new iOS updates—we had to spend around 12-14 hours extra per week on manual tracking and campaign management. We were constantly troubleshooting, cross-checking data, and trying to patch up the gaps left by the tracker. It was super time-consuming and honestly pretty frustrating. Instead of focusing on optimizing and scaling our campaigns, we were stuck fixing tracking issues. RedTrack completely turned that around for us.
Data discrepancies:We noticed significant mismatches between the reported clicks and the actual traffic we were receiving. About 10% of clicks weren't being recorded properly or were just going nowhere due to tracking errors. This made it tough to get accurate insights into our campaign performance.
Missed conversions:Because some clicks weren't being tracked, we were also missing out on recording conversions. This meant we couldn't accurately attribute results to specific campaigns or traffic sources, which was a major headache when trying to optimize.
Missed conversions:Because some clicks weren't being tracked, we were also missing out on recording conversions. This meant we couldn't accurately attribute results to specific campaigns or traffic sources, which was a major headache when trying to optimize.
Attribution problems with disabled cookies:With the new privacy settings in iOS updates for Safari, more users were disabling cookies. Our previous tracker couldn't handle cookieless environments effectively, leading to gaps in our data. We were flying blind in some cases, which is less than ideal.
Technical glitches on certain platforms:On some of our web platforms, the tracking scripts just didn't work properly. This was especially problematic on mobile browsers and certain devices, causing us to lose valuable data and revenue.
No fallback mechanism:The biggest issue was the lack of a robust fallback system. If there was any glitch with the tracking, users would end up on dead links or error pages instead of the offer page. Not only did this hurt our revenue, but it also provided a poor user experience.
Implementation
The implementation process with RedTrack was incredibly smooth and straightforward. The RedTrack team was super proactive — reaching out to us and providing hands-on assistance throughout the onboarding. From setting up our account to integrating our campaigns, we were guided through every step.
Any questions or concerns we had were promptly addressed, making the whole experience hassle-free. The personalized support made the transition from our previous tracker to RedTrack seamless. Honestly, the ease of implementation and dedicated assistance made a huge difference for us.
Customer support
Absolutely! We encountered a technical issue with sending conversions to Google Ads from our affiliate networks. This was critical for our campaign optimization and accurate attribution, so getting it resolved quickly was essential. I reached out to RedTrack's customer support, and they were incredibly responsive.
The team jumped on the issue right away. In less than 24 hours, they identified the problem and provided a solution. Their swift action not only fixed the issue but also minimized any potential disruption to our campaigns. The level of support and expertise they provided was impressive and reassuring.
This experience really highlighted how dedicated RedTrack is to their customers. Having such reliable support has made a huge difference for us, and it's one of the reasons we're so confident in using RedTrack as our tracking solution.
RedTrack's product team has been very responsive to our suggestions about new features. When we provided feedback, RedTrack actively listened and often implemented our ideas in their updates. This responsiveness has been really beneficial for our business, as it ensures the platform continues to meet our evolving needs.
Results
RedTrack has been proactive in adapting to the recent changes in tracking restrictions imposed by browsers and privacy regulations. One of the standout features that have helped us is their robust fallback mechanisms. These ensure that even when traditional tracking methods face hurdles — like users disabling cookies or privacy updates affecting tracking scripts — we don't lose valuable data or revenue.
The fallback mechanisms ensure that clicks still reach the intended offer pages, and essential tracking information is captured. This has been a game-changer for us, especially with the increasing number of users adjusting their privacy settings due to updates like Apple's iOS changes.
By mitigating the impact of tracking restrictions, RedTrack has allowed us to maintain effective campaign management. We can continue to optimize our campaigns, accurately attribute conversions, and make informed decisions based on reliable data. Their ability to adapt and provide solutions like the fallback mechanisms has definitely helped us keep our campaigns running smoothly despite the industry changes.
Increase in ROI:Our return on investment has increased by 20%, thanks to more accurate tracking and the ability to optimize our campaigns effectively.
Boost in conversion rates:We've experienced a 15% increase in conversion rates due to better attribution and real-time insights provided by RedTrack.
Time savings:As mentioned earlier, we're saving around 15-20 hours per week, which translates to improved productivity and operational efficiency.
Improve campaign efficiency:With cleaner, more reliable data, our campaigns are more effective, leading to an additional 10% increase in ROI.
Enhance decision-making:Accurate data free from fraudulent noise allows us to make better-informed decisions when optimizing campaigns.
RedTrack's customizability has been incredibly beneficial for our business in several ways:
Tailored reporting:We've created custom reports focusing on the specific metrics that matter most to us. This means we can quickly access relevant data without wading through unnecessary information, saving us time and helping us make faster decisions.
Unique workflow adaptations:We've adapted RedTrack to fit our unique campaign management workflows. This includes setting up custom tracking parameters, postback URLs tailored to our affiliate networks, and adjusting the interface to prioritize the features we use most.
Automated rules and notifications:We've customized automated rules to align with our specific optimization strategies. For example, we've set rules that automatically pause underperforming ads or adjust bids based on real-time performance metrics we've defined.
Overall, RedTrack's ability to be customized to our needs has enhanced our efficiency and effectiveness in managing campaigns. It feels like the platform was built just for us, which has been a huge advantage in achieving our business goals.
API Integrations with Google and Facebook Ads:RedTrack's seamless API integrations with major advertising platforms like Google and Facebook Ads have been a game-changer for us. This allows us to directly connect our campaigns, sync data in real-time, and manage everything from a single dashboard. The integration simplifies our workflow and provides a holistic view of our advertising efforts without the need to switch between multiple platforms.
S2S postback conversion data transmission:The ability to send server-to-server (S2S) postback conversion data from affiliate networks to our advertising platforms is incredibly valuable. This feature ensures accurate attribution and tracking of conversions, even when dealing with users who have cookies disabled or are using devices with strict privacy settings. It enhances our ability to optimize campaigns based on precise performance data, leading to better ROI.
Reporting:RedTrack's user interface has significantly improved our workflow when handling multiple campaigns. Its intuitive design and ease of use make it simple to navigate between campaigns and access the information we need quickly. The customizable dashboard allows us to focus on key metrics that matter most to us, providing quick insights at a glance. This streamlined access to critical data has saved us time and made managing multiple campaigns much more efficient.
