Twitch Advertising

Twitch Advertising: Reaching Gamers and Young Audiences

Twitch is a video streaming platform owned by Amazon. It has become very popular, with over 130 million people using…

affiliate marketing for saas

Affiliate Marketing for SaaS Products

As competitors continue to appear, companies need an effective and efficient edge. This is where Affiliate Marketing for SaaS (software…

podcast advertising

Podcast Advertising: Tapping into the Audio Revolution

If you love listening to podcasts, you’ve probably heard ads for brands you didn’t know before but now recognize. Companies…

reddit paid ads

Reddit Advertising: Tapping into Niche Communities for Targeted Traffic

Reddit ads are a good way to reach a lot of people and share your brand or product. In this…

Snapchat for Affiliate

Snapchat for affiliate marketers: Engaging gen z and millennials

Snapchat is a platform often overlooked for affiliate marketing. And that’s exactly why you should explore Snapchat affiliate marketing in…

ecommerce analytics

E-commerce analytics: Leveraging data for increased conversions and revenue

What is E-Commerce Analytics?  E-commerce analytics means collecting and studying e-commerce data from online stores to help businesses make better…

traffic arbitrage

RSOC traffic arbitrage best practices: Maximizing revenue and user experience

RSOC, or Reverse Search Organic Clicks, is a digital marketing strategy that combines paid traffic with organic search principles. It’s…

Black Friday Partner Promo

Black Friday Partner Deals

Black Friday is here, and the deals are hotter than ever! We’ve rounded up the best promos from our amazing…

Black Friday affiliate marketing: Consumers attitudes analysis

Black Friday has become an unparalleled opportunity for both retailers and affiliate marketers. In recent years, the shopping phenomenon has…

How to use server-side tracking to bypass ad blockers

As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…

What is online behavioral advertising (OBA) and how to use it?

Online behavioral advertising has become a cornerstone of modern digital marketing, offering personalized ads based on users’ online activity. It…

How to use tracking insights for better cross-channel marketing

The foundation of solid marketing is understanding what makes your audience tick.  But if you’re not tracking your efforts, you’re…

Can ad tracking tools really boost your ROI?

In modern marketing, advertisers constantly seek ways to maximize their ROI. However, measuring and optimizing ad performance remains a challenge…

Why browser fingerprinting could be messing with your data

As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…