How to Choose Attribution Model: Experts’ Guide for Marketers
Every marketing dollar you spend tells a story, but are you reading it correctly? The wrong attribution model can skew…
Future of Advertising: Our Analysis & Predictions
The advertising industry is entering one of the most disruptive decades in its history. By the end of 2025, global…
Ad Tracking vs ETL: Why Real-Time Wins for ROI
Every performance marketer knows the pain of checking yesterday’s reports while today’s budget is already gone. ETL-based analytics tools like…
Ad Tracker vs sGTM: Which Solution is Best for Affiliate and Ecommerce Media Buying Ad Tracking?
In 2025, every media buyer faces the same headache: data collection is broken. Between iOS updates, cookie deprecation, and ad…
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What Is Ad Tracking?! And How to Do It?
How Venture Beyond scaled Facebook ad spend over 4M with RedTrack: Agency Case Study
Case study: How does Mirelia Networks manage its affiliate program with use of RedTrack?
Case study: Financer.com scaling with RedTrack
How RedTrack Helps Loot Audio Control Ad Campaigns
Self-Hosted vs Cloud-Based Ad Trackers: What’s the difference?
Choosing an ad tracker that’s right for your business in 2026 is more than just a technical call – it’s…
How Do I Measure Assisted Conversions Across Campaigns
Your ad platforms will give you all the conversions they believe should be credited to their platform (based on their…
How Do I Know Which Ads Are Actually Making Me Money?
As a performance marketer or media buyer you’re likely running dozens of ads across multiple campaigns and platforms. And as…
Why Would I Need a Third-Party App for Tracking Ad Performance If Meta and Shopify Already Have the Data?
Meta, Shopify, and all your other traffic channels may have reporting data, but that doesn’t mean it’s data you can…
How Do You Know What’s Actually Working Across Google Ads, Meta Ads, and SEO?
If you’re working off data insights that you manually collect and combine from across all these platforms, you might think…
How to Send Better Conversion Data to Facebook & TikTok
Your ad platform reports say your ads are doing a stellar job, but when you try to connect them with…
How to Know if You Need a Third-Party Attribution Tool for E-Commerce
The figures you have across Meta Ads Manager, Google Ads, and Shopify all look like your e-commerce business is doing…
How to Filter Out Low-Quality Conversions for Better Meta Targeting
Your CPA keeps rising. Your average order value seems to be taking a slow dive. And repeat purchases seem to…
How Do I Know When to Scale or Pause Campaigns Automatically?
You’re scaling and pausing ads manually all the time, but it’s taking way too long, and by the time you…
How to Use Independent Attribution & Attribution Modelling & Work Out What’s Truly Driving Results
So you ran a campaign across Meta, Google, and TikTok. When you look at platform attribution reports and your backend…