Maximize your
Facebook Ads performance with RedTrack
Unlock the full potential of your Facebook ad campaigns with RedTrack's advanced tracking and analytics solution. Get accurate conversion data, optimize your ROI, and scale your advertising efforts effortlessly.
Key features and benefits
RedTrack's advanced attribution system solves a common problem faced by many advertisers: inaccurate attribution of conversions. Often, conversions are mistakenly attributed to organic or direct sources, leading to skewed data. With RedTrack's attribution reporting, you can access precise multichannel & multicampaign reports from one place.
Send both online and offline conversion data back to Facebook via RedTrack pre-built Conversion API integration, ensuring that all conversions are properly attributed to the correct ads. By providing Facebook's algorithm with more accurate and complete data, advertisers can significantly improve its performance. This, in turn, leads to better-optimized campaigns based on a holistic view of conversion data, rather than a partial or inaccurate picture. No need to hire developers: just integrate via RedTrack!
For advertisers juggling multiple Facebook accounts and Business Managers, RedTrack's unified dashboard is nothing short of revolutionary. This feature consolidates all Facebook ad accounts into a single, easy-to-use interface, eliminating the need to switch between multiple accounts constantly. This not only saves valuable time but also provides a comprehensive view of all Facebook advertising efforts across different accounts.
Accurate data collection continues uninterrupted in a post-cookie world. By maintaining data accuracy while complying with evolving privacy regulations, RedTrack offers a future-proof S2S solution for tracking and attribution. This gives advertisers peace of mind, knowing their data collection methods will remain viable and effective in the face of significant industry changes.
RedTrack's centralized dashboard brings the power of real-time performance tracking across all channels to advertisers' fingertips. This feature transforms the way marketers monitor and respond to campaign performance. Instead of waiting for delayed reports, advertisers can watch their campaigns unfold in real-time, allowing them to quickly identify and respond to emerging trends or issues.
RedTrack's Facebook automation features offer a comprehensive suite of tools designed to streamline and optimize Facebook advertising campaigns. With advanced automation rules, advertisers can set up conditional actions to pause, restart, or adjust budgets for campaigns, ad sets, and ads based on performance metrics. Real-time cost synchronization, intelligent traffic distribution, and performance alerts further empower advertisers to make data-driven decisions faster.
Major use cases of integration:
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High quality pre-built conversion API integration
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100% conversion & revenue matching down to the ad or placement level
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Multichannel tracking & management from one platform
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Auto-costs & revenue updates
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Scale winning campaigns with smart-rules
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Conversion funnel auto-optimization solutions
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Advanced multi-touch attribution models
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Complex conversion funnels set-up & tracking
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Customer journeys analysis across multiple touchpoints
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Multiple ad accounts management from single UI
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Frequently Asked Questions
- Can I use redirect URLs with Facebook ads?
Redirect URLs are generally forbidden on Facebook. We recommend using no-redirect tracking with a custom tracking domain for optimal performance and compliance.
- How does RedTrack integrate with Facebook?
RedTrack integrates with Facebook through API, allowing you to pass conversion data back to Facebook, pause non-converting creatives, and auto-update cost data.
- Do I need to verify my domain for Facebook tracking?
Yes, due to Facebook's policy, you should verify the domain you'll be using for your Facebook campaign. This can be done through meta tag, uploaded HTML file, or DNS record.
- How can I improve event match quality with Facebook?
RedTrack offers a feature to improve event match quality by sending additional parameters to Facebook. This is particularly useful for affiliate offers or when you have access to specific customer data.
- What should I do if my Facebook account gets disconnected?
Facebook may occasionally disconnect your account for security reasons. If this happens, simply reconnect your account in the RedTrack settings to resume data flow.
