Case study:
Create the Movement

Create the Movement found themselves at a crossroads. As former affiliate marketers, they understood the potential of performance marketing but faced significant hurdles in managing their growing client base. The agency struggled with juggling multiple client offers and campaigns, often feeling overwhelmed by the complexity of their operations. The iOS 14 update had thrown a wrench into their attribution accuracy, leaving them scrambling for solutions. They were also grappling with the tedious task of integrating various ad networks and affiliate platforms, each with its unique requirements and processes.

The dream of converting client products into scalable performance marketing offers seemed distant, hindered by these operational challenges. Unifying their media buying efforts across multiple platforms felt like an uphill battle, with data scattered across different systems and inconsistent tracking methods.The agency's journey with RedTrack began when they realized they needed a robust solution to streamline their operations. Adam, recalls the tedious process of setting up integrations with various ad networks, each with its unique requirements. "It was a nightmare," he says. "Every network had a different process, and we were wasting valuable time just getting campaigns live."

After extensively researching options like EverFlow, Cake, and Volume, Create the Movement discovered RedTrack.

Determined to overcome these obstacles, Create the Movement embarked on a journey with RedTrack. They adopted the enterprise-level service tier, unlocking a suite of advanced tracking capabilities and publisher management tools.

The agency was particularly excited about the host and post feature, which allowed them to leverage data across campaigns and accelerate their media buying efforts. They seamlessly integrated RedTrack with major ad platforms like Facebook and Google, streamlining their workflow. The customer journey tool became their secret weapon, providing a visual map of the full conversion path.

As they delved deeper into RedTrack's capabilities, they discovered the Ads Manager feature, a game-changer that allowed them to manage multiple ad accounts from a single interface. With each implementation step, Create the Movement felt their operations becoming more efficient and their insights more profound.

Implementing RedTrack wasn't just about software, it was about partnership. Create the Movement received personalized onboarding through Skype group sessions, where they could ask questions and learn the ins and outs of the platform.

The agency was impressed by the responsive communication, including direct access to leadership when needed. When they required a custom Magento integration for a client, RedTrack stepped up to the challenge, showcasing their commitment to customer success. Throughout the learning curve of the advanced software, Create the Movement felt supported, with their feedback quickly incorporated into product improvements.

This level of support and collaboration made them feel valued and heard, reinforcing their decision to partner with RedTrack.

The impact of implementing RedTrack was transformative for Create the Movement. They achieved a remarkable 30% improvement in attribution accuracy, finally solving the iOS 14 tracking issues that had plagued them. The time spent on campaign setup and offer management dramatically decreased, freeing up resources for strategic initiatives.

Client reporting took on a new dimension, with enhanced granular data allowing for more insightful and impactful presentations. Overall campaign performance soared as the team leveraged more precise optimization techniques based on accurate data. The ability to scale client products into performance marketing offers became a reality, opening new revenue streams. The unified dashboard for managing multiple ad accounts and offers streamlined their operations, providing a bird's-eye view of their entire media buying ecosystem.

Perhaps most importantly, client conversations were transformed. The customer journey tool allowed Create the Movement to visually demonstrate the full conversion path, justifying their strategies and fees with concrete data. This newfound capability positioned them as innovative problem-solvers in a challenging landscape, setting them apart from competitors and solidifying their relationships with clients.