What is an ad tracker?

Ad tracker is a special software that helps collect various sets of data about your ad campaigns’ performance to further use for analysis and improvements in your advertising.

How can ad tracker be used?

If you work in affiliate marketing, or e-commerce marketing, you might find a lot of benefits when using an ad tracking software. Instead of jumping between ads managers of your ad channels (like Google, Facebook, TikTok, Bing, Taboola, etc.) and ad networks, you can combine it under one rood of ad tracking software.

You will be able to see ad performance in a single interface of the ad tracker (from every marketing channel), as well as send conversion data back to ad channels, ad networks, or your e-commercer platform of choice.

This is not only simplify the process of collecting marketing data for further analytics, but will open possibilities for campaign optimization, ads automation, and imrpoving your general ad results.

What can you track with an ad tracker

As a marketer, you might run a bunch of channels for advertising & marketing. Each channel needs its approach not only in terms of the ads you place but also the way you track it.

  • Paid Ads (Facebook Ads, Google Ads, Bing Ads, etc.)
  • Partners advertisements (promotion with the help of referrals, affiliate marketing)
  • Direct placement
  • Programmatic channels
  • E-mails
  • SMS campaigns

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