If you're a local agency or an info business, Hyros might be a good fit for ads tracking. But if you need to track major ad platforms beyond those scenarios and seek great value, RedTrack is your top choice. Why? Let’s find out.
Hyros is often touted as a market leader in tracking, especially effective for info businesses and lead generation agencies. It's a robust tool for boosting ROI in a post-cookie world. Yet, if you're looking for a versatile, all-in-one solution, RedTrack is the more flexible choice.
Designed by media buyers for media buyers, RedTrack is equipped with everything you need to excel in performance marketing. It boasts the best CAPi integrations for platforms like Facebook, Google, TikTok, and Bing, along with comprehensive ads management and automation capabilities. It also offers specialized e-commerce features like customer journey and conversion path reporting and supports over 200 integrations with affiliate networks and e-commerce platforms. With RedTrack, you're not confined to one business model - expand your tracking potential across various marketing avenues.
Hyros focuses heavily on attribution modeling but may not offer the same depth of reporting metrics available in RedTrack. Media buying teams benefit from detailed analytics and real-time reporting capabilities in RedTrack that allow for better performance tracking and decision-making. You can have reports for any object, drill down up to five levels across 50+ data points, apply filters, create custom views, and save templates.
Although Hyros provides robust tracking capabilities, it has fewer integrations compared to RedTrack. This limitation can hinder media buying teams that rely on various tools and platforms for campaign management. RedTrack supports over 200 integrations, allowing seamless connectivity with numerous ad networks and affiliate programs.
While Hyros effectively collects and reports ad campaign data, it lacks capabilities in optimization and ad campaign management, necessitating additional tools.
On the other hand, RedTrack provides a comprehensive solution: tracking, analyzing, and automating your ad performance all from one platform. Unique in the market, our cost update feature syncs ad costs down to the individual ad level. Every pricing plan we offer includes updates every 15 minutes, and with our advanced technology, we can even provide updates as frequently as every 5 minutes for a nominal annual fee.
So, RedTrack enhances its service with ads management and smart-rules add-ons, enabling clients to automatically scale their winning campaigns directly from the same interface.
Hyros generally has a higher pricing model, starting at $216 per month, which can escalate based on revenue tracked. This pricing may not be feasible for smaller media buying teams or those with limited budgets.
RedTrack makes everything clear with straightforward pricing. Plus, you can save money by using just one platform for everything like ad tracking, CAPI integrations, and automation features. Media buyers from all over choose RedTrack because it simplifies their work - no more jumping between different tools or juggling a complicated set of software.
RedTrack matches 100% of conversions and revenue up to the ad level. So you won't have to worry about missing data in either RedTrack or your ad platform's reports.
Send your conversions and revenue back to Facebook, Google, TikTok, Bing, Snapchat, and 200+ ad platforms to fill reporting gaps and refine algorithms.
Track all channels in real-time from one place: paid, organic, email, partnerships, referrals, and more.
With RedTrack, you have 3 tools in 1 to meet all your media buying needs: real-time ad tracking, ad automation and management, and partnership management.