conversion path
Measure the true impact of every marketing channel
Conversion Path report by RedTrack shows how each channel contributes to the final conversion goal.
Discover the why, when, and how of your funnel
Conversion Path report opens you a chance to see the whole journey user takes before conversion.
This type of reporting is especially important if your cycle takes a bit longer and user might have multiple touchpoints before decides to buy your product or service.
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See every touchpoint before the conversion
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Analyze customer journey
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Measure the impact of every channel
See how RedTrack works for you
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Affiliates
Maximize your revenue through accurate performance tracking of every placement.
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E-commerce
Discover winning advertising combinations and scale what works.
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SaaS
Demystify where and how leads turn into subscriptions.
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Agencies
Amplify your clients’ results in a single workspace.
Here’s what you can do better with RedTrack’s funnel tracking
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Сonversion Rate Optimization
Access accurate conversion data across all channels and optimize your campaigns for better results.
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Budget Allocation
Increase investment or cut budgets based on actual performance data from all channels.
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Scaling ROAS
Get a better ROAS by knowing each marketing channel or ad's exact value at the party.
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Ad (Creative) Level Granularity
Identify which particular ad gets revenue to your business and which one just drains the budget. Do more of the winning ad combinations.
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Сhannel Performance Insights
Don’t get fooled by detached reports on each platform. Get actual performance from every channel in one dashboard and see how your marketing works together.
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Maximize signals
Send conversion data back to advertising channels to improve optimization and performance.
One-click integration with 200+ networks and tools
How can RedTrack help me?
Track, analyze, scale, and increase returns with RedTrack
RedTrack allows performing accurate first-party data collection even after changes caused by the iOS 14 update.
- Features that make it possible:
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API integrations with all major channels
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Independent ad data collection based on 1st party data
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Universal tracking script to capture data from all channels
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Secure servers across the globe
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It’s important to analyze your performance not by reporting each channel separately but see how all channels work together in a single dashboard. RedTrack gives you the ability to see all performance under one roof and understand how to create winning combinations with your marketing channels and ads.
- Features that make it possible:
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API integrations with all major channels to gather independent data from every touchpoint
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Multichannel reporting to find the best-performing channels and advertising combinations
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Conversion Path report that shows you the user journey before the conversion
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In order to drive revenue to your company, you gotta know which channel, ad group, or ad really brings the money. Attribution is an essential step to make it possible. Always connect the right channels to incoming revenue.
- Features that make it possible:
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Raw marketing data from all channels delivered with API integrations
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Smart attribution that helps catch conversions even if users switch the browser
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Acquisition Report that helps you connect sales to the right campaigns/ad groups or ads (Facebook Ads Manager logic)
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Conversion Path report that helps identify the whole journey of the user before the conversion
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When accurate data has been collected, entrust the tedious part to RedTrack’s automation toolset. RedTrack will stop ad waste for you, scale winners and take pressure off your shoulders.
- Features that make it possible:
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Automatic update of cost data & performance alerts
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Auto-pause of campaigns based on conversions
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Automatic traffic distribution to best-performing combinations
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Variance reports to compare results across channels and make data-informed decisions on budget allocation
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