5 reasons NOT to choose Voluum
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High prices with extra payments needed for essential features
We often hear from customers who switch from Voluum to RedTrack about the lack of transparency in Voluum's pricing. Essential features, such as Facebook CAPI integration, are hidden behind paywalls, and there are high fees for cost updates and limits on the number of campaigns you can track per pricing plan. There are even more issues we could mention. Do you want to spend your time counting every penny instead of focusing on increasing your ROI?
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No ad-level cost synchronization
RedTrack stands out as the only tracker on the market that synchronizes ad costs down to the ad level. All our pricing plans include updates every 15 minutes. Thanks to our unique technology, we can even offer updates as frequently as every 5 minutes for a simple annual fee. In contrast, competitors like Voluum charge a percentage of your ad budget due to their infrastructure costs. With RedTrack, you get faster updates and save on software maintenance costs.
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Outdated tracker: designed for grey/black-hat affiliates
This limitation affects Voluum's reporting quality for traditional advertisers who are looking for better CAPI integrations with major traffic sources and advanced attribution features. These tools are essential for gaining valuable insights from multichannel advertising.
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Missing most e-commerce features
Today, as we move away from relying on cookies, it's essential for modern e-commerce businesses to integrate seamlessly with major platforms like Shopify, WooCommerce, PrestaShop, and BigCommerce. They also need strong CAPI connections with top advertising channels like Facebook, Google, TikTok, Bing, and Snapchat.
It's worth noting that Voluum was originally designed for black/grey-hat affiliates who use unconventional traffic sources and approach media buying differently than traditional advertisers. -
No attribution reports available
In Voluum, you might notice a lack of reports on conversion paths or customer journeys, among other tools that provide a comprehensive understanding of performance across multiple channels, browsers, platforms, domains, and campaigns.
RedTrack's attribution features, on the other hand, not only offer insights within the application but also efficiently relay this data to Facebook, TikTok, Google, Bing, Snapchat, and over 200 other platforms. Enhance the accuracy of your ad platform reports and take your optimization to the next level with our advanced CAPI integrations and attribution capabilities.
