Performance Marketing Automation in post-cookies era
What’s the dream of every marketer? I guess it’s not gonna be possible to narrow it down to a single…
Get Inspired: Creative Black Friday Ad Banners for 2022 Campaigns
Don’t judge a book by its cover but do judge the ad by its creativity. If you plan to launch…
How to track customer journey: Conversion Path Report by RedTrack
One of the biggest troubles we see in marketing is the inability to understand which tactics or channels actually drive…
Reporting for Ad Agencies: How to manage digital marketing agency with ease
If you are running an ad agency, you most likely face the issue of disorganization. Tons of clients, tons of…
How to use Video Marketing Strategies for Increasing Social Media Audience
Video marketing isn’t anything new; however, the methods of how we build our strategies will continuously change. Thanks to the…
Guide To Using LinkedIn For B2B Sales: 7 Tips
Although you might not have considered it before, LinkedIn is a powerhouse for B2B marketing and generating sales leads. However,…
Zero-party data VS first-party data: why you should not forget about first-party?
It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…
Are Native Ads Still Popular?
In Westworld’s pilot episode, a protagonist asks his humanoid hostess if she’s “real”. She replied: “Well if you can’t tell,…
How to Make the Most of Your Marketing with YouTube Videos
YouTube is a powerful marketing tool that businesses of all sizes can use to their advantage. With over 1 billion…
What is Marketing Attribution? Attribution models explained!
On average, from the experience of our clients, you have anywhere from 3 to 5 different touchpoints with the customers…