ad tracking

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Ad Tracker vs Google Analytics 4: Which One Should You Choose?

We need to talk about the damage recent privacy updates are making to your ad tracking. It’s no secret the…

The California Privacy Rights Act (CPRA): How to Prepare Your Business

Are you a California resident? If you are, then the CPRA is something you should be concerned about. Especially if…

What is server-side advertising tracking and why you should implement it?

Have you heard about GDPR, CCPA, CCPR, ATT prompt, Facebook Conversion API things, Google Privacy Sandbox?  It’s all about the…

what is ad tracking

What is Ad Tracking?! And How to Do it?

Millions of creatives, copies, designs, tests, brainstorms. It’s very easy to get caught up in a daily marketing routine of…