How to use server-side tracking to bypass ad blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
What is Online Behavioral Advertising (OBA) and how to use it?
Online Behavioral Advertising has become a cornerstone of modern digital marketing, offering personalized ads based on users’ online activity. It…
How to use tracking insights for better cross-channel marketing
The foundation of solid marketing is understanding what makes your audience tick. But if you’re not tracking your efforts, you’re…
Can ad tracking tools really boost your ROI?
In modern marketing, advertisers constantly seek ways to maximize their ROI. However, measuring and optimizing ad performance remains a challenge…
What is Ad Tracking?! And How to Do it?
Facebook Conversion Attribution 2023 Explained
Ultimate Guide: How To Do Media Buying And Affiliate Marketing With TikTok
How to advertise with TikTok Ads: Best Practices for 2023
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How Venture Beyond scaled Facebook ad spend over 4M with RedTrack: Agency Case Study
How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution
Ultimate Guide: How To Do Media Buying And Affiliate Marketing With TikTok
Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…
How machine learning is changing the way we track ads
Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…
RedTrack’s Midsummer Sale 2024!
Summer’s here, and so is RedTrack’s hottest deal of the season! Whether you’re flying solo or part of a bustling…
The Best Ecommerce Integrations: Toolkit for your e-store
Running an e-commerce business is trendy today. But is it easy? Well, despite what every online guru might tell you,…
How to identify successful CPA Offers
You don’t need luck to find a great offer. Instead, a level-headed approach helps you sift through enticing high payouts…
Customer Journey Analytics for E-commerce 101
In the rapidly evolving landscape of e-commerce, understanding and optimizing your customer’s journey is vital for success. To navigate this…
Everything about postback conversion tracking method
You’ve probably heard the term “postback conversion tracking” thrown around. It might sound a bit technical, but don’t worry –…
SEO Affiliate Marketing: 8 Ways to Boost Sales and Traffic
Even though there’s no shortage of ways to generate traffic, 78.3% of affiliate marketers use SEO to climb up to…
Clicks to Insights: Conversion & Event Tracking with Pixels
Digital marketing without insights into user behavior is challenging. Each interaction, from clicks to purchases, contains valuable data that, when…