Category cookieless advertising What is privacy-friendly tracking & analytics in advertising? For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated… Published on May 10, 2022 8 min read
Category cookieless advertising, digital marketing Zero-party data VS first-party data: why you should not forget about first-party? It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather… Published on April 19, 2022 7 min read
Category cookieless advertising 5 changes in Google Privacy Sandbox 2022 Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need… Published on April 7, 2022 6 min read
Category cookieless advertising, facebook ads What’s wrong with Facebook conversion tracking & attribution? There’s no need to state again that from the beginning of 2021 Facebook conversion tracking and attribution got messed up…. Published on October 21, 2021 2 min read
Category cookieless advertising What happened with Google Ads after iOS 14.5 I know we are all kinda tired from “iOS 14” titles, but it’s still here. And only now we begin… Published on June 25, 2021 5 min read
Category All, cookieless advertising Browsers’ policies updates. Should we forget about cookie-based tracking? Google’s cookie crackdown: are marketers ready to give up ad trackers? – Campaignlive.co.uk The third-party browser tracking cookie is dead…. Published on November 15, 2019 8 min read