What is Online Behavioral Advertising (OBA) and how to use it?
Online Behavioral Advertising has become a cornerstone of modern digital marketing, offering personalized ads based on users’ online activity. It…
Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
Performance Marketing Automation in post-cookies era
What’s the dream of every marketer? I guess it’s not gonna be possible to narrow it down to a single…
How to track customer journey: Conversion Path Report by RedTrack
One of the biggest troubles we see in marketing is the inability to understand which tactics or channels actually drive…
What is privacy-friendly tracking & analytics in advertising?
For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…
Zero-party data VS first-party data: why you should not forget about first-party?
It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…
5 changes in Google Privacy Sandbox 2022
Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…
What’s wrong with Facebook conversion tracking & attribution?
There’s no need to state again that from the beginning of 2021 Facebook conversion tracking and attribution got messed up….
What happened with Google Ads after iOS 14.5
I know we are all kinda tired from “iOS 14” titles, but it’s still here. And only now we begin…
Browsers’ policies updates. Should we forget about cookie-based tracking?
Google’s cookie crackdown: are marketers ready to give up ad trackers? – Campaignlive.co.uk The third-party browser tracking cookie is dead….