RedTrack vs Cometly

Cometly does attribution well — you can clearly see which campaigns are underperforming. But when a campaign goes south, you're still the one who has to log into each platform and act on it manually.

RedTrack's Rules Engine closes that gap: when a losing ad hits your CPA threshold, it pauses — automatically, across Meta, Google, TikTok, and Snapchat — without you lifting a finger. Winners get scaled the same way.

• Auto-pause losing ads based on CPA or ROAS thresholds

• Scale winning campaigns automatically across all platforms

• Shift budgets based on real-time ROAS performance

Without automated cost updates, your ROAS figures are always playing catch-up. Decisions made on stale cost data lead to scaled losers and paused winners — margin that quietly disappears.

RedTrack syncs cost data from all your ad platforms every 5–30 minutes, down to the ad level. Cometly does not offer automated cross-platform cost synchronization, meaning your profitability view can be hours behind reality.

• Cost sync every 5–30 min across Meta, Google, TikTok, Snapchat & more

• Granular to ad level — not just campaign or ad set

• Live ROAS reporting always tied to actual current spend

Attribution shows you which ad drove a conversion. But what about which products sell together? Which customer cohorts have the best retention? Which channels bring repeat buyers? Cometly stops at conversion tracking. RedTrack's built-in CDP turns customer data into actionable segments you can optimize toward.

RedTrack gives you cohort analysis, product-level performance tracking, and customer segmentation — then lets you automate campaigns based on these insights. Set rules to scale ad sets that attract high-repeat-rate customers, or shift budgets toward products with the best margins.

• Cohort analysis: compare customer segments by acquisition date, channel, or behavior

• Product performance analysis: see which products drive the best customer quality

• Automate based on customer data: pause campaigns attracting one-time buyers, scale those bringing repeat customers