When BeMob receives a postback, the conversion is recorded in your dashboard. That's where it stays. Your ad platform's delivery algorithm sees none of it — which means it continues targeting based on incomplete data, spending more to find buyers it already found.
Post-iOS 14.5, pixel-based tracking misses a significant share of conversions. Without a direct server-to-server Conversion API connection from your tracker to your ad platform, every campaign is operating on partial signals.
- Official Meta Business Partner — CAPI validated directly by Meta
- 82% event match rate vs 55% industry average — 49% more signals to the algorithm
- Google Enhanced Conversions, TikTok Events API, Snapchat CAPI — all plans
- Proven 30% average ROAS improvement when CAPI is activated



