Track accurately. Automate profitably. Pay predictably

RedTrack vs Birch (Revealbot)

Birch (Revealbot) offers solid automation for ad management. RedTrack delivers first-party tracking, attribution, and automation in one platform — with pricing that doesn't scale against your success.

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See why 1,100+ teams scale their media buying with RedTrack

David R.CEO
Easy campaign setup and fast A/B testing
03/12/2026
Ashish G.Founder
Elevating our marketing strategies with precision tracking
11/19/2024
João G.
Complete tool with incredible support
02/13/2026
Claudio M.
Advanced tracking with robust integration
02/11/2026
Patria P.Independent Affiliate
Simple UI, reliable features, and responsive support
03/13/2026
Verified UserMarketing and Advertising
Reliable server-side tracking with high-accuracy CAPI integrations
03/18/2026
Guilherme C.Small-Business (50 or fewer emp.)
Efficient conversion tracking, technical setup
02/13/2026
Linecker N.CEO
A robust and reliable platform for precise online conversion tracking
02/23/2026

Ideal for

Performance media buyers, affiliates, agencies, ecommerce brands

Social media advertisers focused on Meta & creative automation

Pricing model

Tier-based — independent of ad spend

Based on monthly ad spend across all connected accounts

First-party tracking

Full S2S tracking built-in

Relies on Signals Gateway (separate product) or external attribution tools

Conversion API (CAPI)

Meta, Google, TikTok, Snapchat — all plans, 82% match rates

Meta focused via Signals Gateway; Google, TikTok, Snapchat via third-party integrations

Cost data sync

Every 5–30 minutes, ad-level — unlimited ad spend

Every 15 minutes (varies by tier); overage fees if spend exceeds plan

Automation rules

Rules + Ads Manager — execute across platforms automatically

Strong rule builder with 20+ actions (Pro plan only)

Integrations

200+ including Shopify, WooCommerce, Bing, affiliate networks

Meta, Google, TikTok, Snapchat; Slack, Sheets, AppsFlyer, Hyros

Attribution & reporting

Multi-touch attribution, conversion paths, AI Copilot

Creative analytics, Top Ads reports; relies on external tools for attribution

Traffic distribution

Smart links, weight-based rotation, caps

Not available — focused on ad management

Ecommerce integrations

Native: Shopify, WooCommerce, BigCommerce, Adobe Commerce

Limited — requires custom setup

Agency/multi-client support

White-label portals, shareable dashboards on all plans

Workspaces available; white-label reports on higher plan

Why performance teams choose RedTrack

Four reasons to choose tracking
+ automation over automation alone

Pricing that makes sense

Predictable costs, unlimited ad spend

Birch charges based on your monthly ad spend across all connected accounts. Scale your campaigns, and your bill scales too — including overage fees if you exceed your tier.

RedTrack uses tier-based pricing independent of ad spend
No surprise overage charges when campaigns scale
Cost sync and automation included — not gated by spend

The difference:

Your success shouldn't increase your tracking costs.

First-party data ownership

Track conversions yourself, not through platform pixels

Birch relies on data from ad platforms or external attribution tools like Hyros and AppsFlyer. RedTrack collects first-party conversion data directly via server-to-server tracking.

Own your conversion data with S2S tracking
Multi-platform CAPI built-in (Meta, Google, TikTok, Snapchat)
82% event match rates vs. 55% industry average

The difference:

Accurate data is the foundation for automation that works.

Unified analytics

Reports you can trust, decisions you can defend

Birch provides creative analytics and scheduled reports. RedTrack adds multi-touch attribution, conversion path analysis, and an AI Copilot for deeper insights.

Multi-touch attribution models built-in
Conversion path reporting across channels
AI Copilot for instant performance insights

The difference:

See the full picture, not just top creatives.

Full media buying stack

Beyond automation: tracking, attribution, and routing

Birch excels at rule-based ad automation. RedTrack combines automation with comprehensive tracking, attribution, and traffic distribution in one platform.

200+ integrations including affiliate networks and ecommerce
Smart traffic distribution with caps and rotation
Works for affiliates, ecommerce, and agencies alike

The difference:

One platform for tracking, attribution, and automation.

Ready to track accurately and automate profitably?

RedTrack gives you first-party tracking, multi-platform CAPI, and automation in one place — with pricing that doesn't punish your success.

Book your demo Start free trial

No credit card required

Better Value

Affiliates & Lead Gen

$149 – $999

/month

Based on tracking events & features, not ad spend

Unlimited ad spend — no overage fees
Conversion API for Meta, Google, TikTok, Snapchat
5–30 min cost sync on all plans
Automation rules with Ads Manager
Multi-touch attribution & AI Copilot
200+ integrations included

Based on monthly ad spend

$49 – $1,799

/month

Essential $49, Pro $99+ (scales with spend)

Price increases as ad spend grows
Overage fees if you exceed tier limits
Automation rules (Pro plan and up)
Creative analytics & scheduled reports
Signals Gateway for tracking (separate product)
Attribution via external tools (Hyros, AppsFlyer)

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Reviews

Accurate tracking and CAPI access have
a direct impact on your growth

RedTrack has changed the game for my clients. Around 50% of conversions were not being recorded in Google Ads Manager. And approximately 30% of conversions were not being attributed on Meta Ads. With it, we were not only able to reduce CPA, but also analyze and optimize conversions in real time.
Linecker
After 2 years of using RedTrack, I can't imagine running campaigns without their server-side tracking and CAPI integrations. The ability to track custom conversions and see the full customer journey has completely changed how we optimize our ad spend.
RedTrack is here to make campaigns easier, smarter, and way more profitable. With killer analytics and automation, it’s all about maximizing ROI without the hassle.
Jitendra
RedTrack has transformed how we track and scale our campaigns.
Attila
RedTrack has been a member of the affLIFT community since the beginning and is a popular tracker among our members.
With RedTrack, you can track, analyze, and optimize your campaigns with ease. It's the only platform you need to succeed in today's competitive market.
Maor The Wolf
RedTrack is the top choice for buyers and the perfect opportunity for marketers to upgrade their toolkit with exceptional value.