Ecommerce platform integrations that make purchase data work
RedTrack connects your store to your tracking and attribution layer — so every purchase is captured as a first-party event, matched to the ad that drove it, and returned to platforms as a signal they can actually learn from.
Top media buyers worldwide use RedTrack
Your store knows what happened. RedTrack ensures ad platforms do too
Most setups capture purchases but lose the customer context behind them — or send signals back to ad platforms that are too thin to learn from. RedTrack takes both purchase and customer data from your store, attributes it to the right ad, and routes it as enriched signals platforms can use.
What the integration covers:
Purchase & customer data capture:
Orders and customer identifiers are recorded directly from your store — independent of browser pixels. Purchase events carry the context (revenue, product, customer) that makes signals useful.
Attribution:
Each purchase is matched to the originating click using RedTrack’s own logic — across channels, sessions, and devices.
Signal delivery:
Attributed conversions are enriched with first-party identifiers and sent to ad platforms via CAPI or S2S postback, formatted to each platform’s requirements. Better match quality. Faster algorithm learning.
Revenue sync:
Purchase revenue from your store is synced into RedTrack and matched against your ad spend — so your ROAS is calculated from actual sales data, not platform-reported estimates.
What reliable ecommerce integrations mean for you
Different teams run different setups. The same integration layer supports all of them.
When platforms can’t see your best customers, they stop finding them
Ad platforms learn from the conversion signals you send them. When those signals are incomplete or missing customer context, algorithms slow down — or start optimizing for the wrong people.
RedTrack captures purchases directly from your store, enriches them with customer identifiers, and delivers them to Meta, Google, and TikTok in the format each platform needs. Your match quality improves, your algorithms find better buyers, and your ROAS is built from a single data set — not pulled from three different platform reports.
Every client runs a different store. Your tracking layer doesn’t have to
Your clients are on Shopify, WooCommerce, custom backends, headless stacks. Every new client means a different setup — and rebuilding how purchase data flows into reporting and back to ad platforms.
RedTrack connects to each store on its own terms, then standardizes how conversion data enters your reporting and how signals are returned to ad platforms. Client-level ROAS is calculated from the same tracked data the platforms receive. The numbers you report are the numbers you can defend.
Know which offers are truly converting — not just being clicked
When you’re driving traffic to ecommerce offers, the gap between click data and purchase data is where margin disappears. Offers that look weak in platform reports are sometimes performing — and vice versa.
RedTrack’s ecommerce integrations capture purchase data independently and match it back to your traffic sources via S2S postback. Your EPC and ROI calculations reflect what actually happened — so kill and scale decisions are grounded in data both you and the platform agree on.
Platforms RedTrack connects with
Each integration handles purchase event capture, order data sync, and attribution matching — so conversion data enters RedTrack as a first-party record, not a platform-reported estimate.
Shopify
Native integration. Purchase events captured server-side via Shopify webhooks. Supports order status updates, LTV data, and CAPI signal delivery to connected ad platforms.
WooCommerce
Plugin-based integration. Captures purchases and customer data directly from WooCommerce order events. Full attribution and CAPI support.
BigCommerce
Webhook-based purchase capture. Conversion events synced to RedTrack in real time and routed to ad platforms as enriched CAPI or S2S signals.
Adobe Commerce (Magento)
API and webhook integration for purchase tracking in complex, high-volume store environments. Supports custom event mapping for multi-step funnels.
Custom & headless stacks
Running on a custom backend, Drupal, or a headless setup? RedTrack supports server-side event capture via webhooks, GTM, and direct API. Reach out to the team for your specific configuration.
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