Twitch is a video streaming platform owned by Amazon. It has become very popular, with over 130 million people using it each month and over 10 million people logging in every day. In 2022, users watched an incredible 20 billion hours of live streams on Twitch, which gives it a big share of the gaming streaming market — about 70%. In 2023, the game League of Legends was especially popular, with viewers watching it for more than 50 billion hours, making it the top eSport on the platform.
Almost half of all Twitch users spend more than 15 hours each week watching streams. On average, people spend around 90 minutes on Twitch every day. Given these impressive numbers, the real question for businesses isn’t “Why should I use Twitch advertising?” but rather “Why wouldn’t I?”. So now, let us tell you why ads on Twitch are one of the best ads in 2025.
What Are Twitch Ads?
Twitch advertising is where advertisements are shown up while people are watching a live stream on Twitch. These ads give businesses a chance to connect with Twitch viewers, who are often very engaged and like to interact with the streamers they follow. Because Twitch has such an active audience, it’s a great platform for promoting products, services, or events.
Types of Twitch Ads
Twitch advertising offers many types of ads to help businesses reach their target audience. Each type works in a different way, so brands can pick the one that fits their goals best. Let’s go over the different kinds of Twitch ads in more detail.
Homepage Carousel Twitch Ads
Homepage carousel ads appear on the main page of Twitch. These ads rotate through different slots, showing live streams or other content to viewers. To make these ads stand out, it’s important to use a thumbnail image that catches people’s attention and a short description that explains what the ad is about. If you’re working with a popular streamer, this type of ad is great for driving more viewers to their streams and getting more people interested in your brand. It’s like putting your ad in one of the most visible spots on the platform.
Homepage Headliner Twitch Ads
Homepage headliner ads are static (non-moving) ads that appear on the homepage where lots of people will see them. These ads give your brand a strong presence by placing it right next to some of Twitch’s most popular content. There are two main areas where these ads can appear, and they adjust automatically to fit different screen sizes. This means your ad will look good whether someone is using a computer, tablet, or phone. These ads are perfect for making sure your message is clear and easy to see.
Stream Display Twitch Ads
Stream display ads are shown directly within live streams, making them feel like part of the viewing experience. There are three main styles of these ads: Mirror-C (which appears on one side of the screen), Skyscraper (a tall ad along the side), and Lower-third (a smaller ad at the bottom of the screen). These ads can include animations or graphics, which makes them more engaging and fun to watch. Because they appear while people are already watching a stream, they’re a great way to grab attention without interrupting too much.
Streamables Twitch Ads
Streamables are short video ads made specifically for mobile users who enjoy gaming content. These ads last 30 seconds and cannot be skipped, which means viewers have to watch the entire ad before continuing with their stream. This makes them very effective for getting your message across clearly. Streamables work well for mobile game companies or any brand that wants to increase engagement with mobile users.
Super Leaderboard Twitch Ads
Super leaderboard ads are large banner ads that show up at the top of the screen when people are browsing for content on Twitch. These ads are great for grabbing attention because they’re placed in an area where viewers spend time looking for new streams or channels to watch. They’re ideal for promoting things like sales, special offers, or events because they encourage viewers to take quick action. With their bold design and prime placement, super leaderboard ads can help your brand stand out.
Twitch Premium Video Ads
Premium video ads on Twitch include two main types: pre-roll ads (which play before a stream starts) and mid-roll ads (which play during a stream). These video ads cannot be skipped, so viewers will see your entire message. They’re also clickable, which means people can click on them to learn more about your product or service — though this feature doesn’t work on gaming consoles or certain streaming devices. Premium video ads are highly visible and work well for brands that want to make a big impact.
How Do Twitch Ads Work?
Twitch offers many ways for brands to advertise on the platform. Beyond working with influencers and streamers, Twitch provides a variety of traditional ad formats. These ads can appear before or during live streams, making them highly visible to viewers. Pre-roll ads play before a stream starts, while mid-roll ads run during the stream itself. Both types of ads ensure that your message reaches an engaged audience.
However, there are some restrictions on desktop video ads. They cannot include third-party targeting, redirects, or fourth-party tags. This ensures that the ads remain focused and aligned with Twitch’s guidelines. As we mentioned above, Twitch ads can take different forms, such as Streamables and other display options, making it easy for brands to choose what works best for their goals.
How Much Do Twitch Ads Cost?
The cost to advertise on Twitch can vary based on several factors. Key elements include the time of year, the number of viewers watching at the same time, the type of content being streamed, and your target audience’s location. Twitch also allows brands to use modern advertising methods like working with influencers, which can influence the overall Twitch advertising cost based on your specific campaign needs.
While it’s difficult to determine how much does it cost to advertise on Twitch, sources show that it typically ranges from $2 to $10 per 1,000 impressions. This price range depends on the size of your campaign and the kind of ad you select. For instance, collaborating with a well-known streamer might be pricier but could lead to better engagement with your desired audience.
How Do I Advertise on Twitch Effectively?
Advertising on Twitch is different from platforms like Google Ads or Facebook Ads because there isn’t a self-service tool for setting up campaigns. Instead, you’ll need to work directly with the Twitch marketing team to get started. Here’s a simple guide on how to run ads on Twitch:
- Contact Twitch advertising.
Start by filling out a “Contact Us” form on the Twitch website. Provide details such as your budget range, industry type, location, and any specific goals you have for your campaign. You can also explore Amazon’s ad library for additional resources and guides.
If you’re targeting niche audiences — like gamers interested in specific services such as Minecraft server hosting — mention this in your form. Tailoring your strategy to align with gaming communities is key to success on Twitch.
- Share advertising details.
In your form submission, include as much information as possible about your target audience and campaign objectives. This helps the Twitch team understand your needs and provide personalized recommendations.
- Wait for a response.
After submitting your request, the Twitch advertising team will review it and contact you with next steps. They’ll share insights about Twitch advertising cost, placement options, and how to run ads on Twitch effectively.
- Plan your campaign.
Work closely with the Twitch team to finalize your campaign details. This includes creating ad designs or videos that match your goals. The team will guide you through every step of setting up and launching your ads.
- Monitor and optimize your advertisement.
After your ads go live, use Twitch’s analytics tools to track performance metrics like impressions, clicks, and conversions. Regularly review these results to see what’s working and make changes if needed to improve outcomes.
Final Thoughts on Twitch Advertising
Twitch marketing is gaining a lot of attention from marketers because of its growing audience. While it can be a bit frustrating that you can’t create your own ad campaigns and must go through Twitch directly, this shouldn’t stop you from exploring the platform.
When advertising on Twitch, remember the basics: it’s easy to lose money with paid ads, so be careful and make sure your message is clear. Focus on finding the right partners, reaching the right audience, and delivering the right message. These three steps are essential for successful advertising.
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