Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…
How machine learning is changing the way we track ads
Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…
RedTrack’s Midsummer Sale 2024!
Summer’s here, and so is RedTrack’s hottest deal of the season! Whether you’re flying solo or part of a bustling…
The Best Ecommerce Integrations: Toolkit for your e-store
Running an e-commerce business is trendy today. But is it easy? Well, despite what every online guru might tell you,…
How to identify successful CPA Offers
You don’t need luck to find a great offer. Instead, a level-headed approach helps you sift through enticing high payouts…
Customer Journey Analytics for E-commerce 101
In the rapidly evolving landscape of e-commerce, understanding and optimizing your customer’s journey is vital for success. To navigate this…
Everything about postback conversion tracking method
You’ve probably heard the term “postback conversion tracking” thrown around. It might sound a bit technical, but don’t worry –…
SEO Affiliate Marketing: 8 Ways to Boost Sales and Traffic
Even though there’s no shortage of ways to generate traffic, 78.3% of affiliate marketers use SEO to climb up to…
Clicks to Insights: Conversion & Event Tracking with Pixels
Digital marketing without insights into user behavior is challenging. Each interaction, from clicks to purchases, contains valuable data that, when…