Customer Journey Analytics for E-commerce 101

In the rapidly evolving landscape of e-commerce, understanding and optimizing your customer’s journey is vital for success. To navigate this…

Postbacks: How to Track Conversions and Events

Everything about postback conversion tracking method

You’ve probably heard the term “postback conversion tracking” thrown around. It might sound a bit technical, but don’t worry –…

8 Best SEO Strategies for Effective Affiliate Marketing

SEO Affiliate Marketing: 8 Ways to Boost Sales and Traffic

Even though there’s no shortage of ways to generate traffic, 78.3% of affiliate marketers use SEO to climb up to…

conversion and event tracking with pixels

Clicks to Insights: Conversion & Event Tracking with Pixels

Digital marketing without insights into user behavior is challenging. Each interaction, from clicks to purchases, contains valuable data that, when…

s2s vs tracking pixel

What is the difference between Tracking Pixel and S2S Postback URL tracking?

What kind of conversion tracking method you should use is one of the most important questions that you need to…

guide to facebook ads tracking

The definitive guide to Facebook Ads Tracking [2024 updated]

Facebook is considered to be the most popular social media platform today. Having 2.4 billion users from all over the…

conversion API tracking

Conversion API Tracking: Everything you need to know

How to improve the media buying experience, and not put user privacy at risk? In the current digital landscape, it…

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Since TikTok Ads is running the show in 2022, we as marketers have to find the best way to track…

affiliate marketing with bing

Ultimate Guide: How To Do Media Buying And Affiliate Marketing With Bing

In the realm of digital advertising, Bing has steadily carved out its own niche, emerging as a compelling platform for…