5 Best-Performing eCommerce TikTok Ads

Audiences are copping on to our marketing tricks. They’re tired of polished product photos and thinly-veiled sponsored posts. So is…

How does Native Media monitor advertising results with RedTrack?

Client: Native Media Scope: Advertising services Target region: Balkans and Western Europe Period: 2020 – present time Native Media is…

The California Privacy Rights Act (CPRA): How to Prepare Your Business

Are you a California resident? If you are, then the CPRA is something you should be concerned about. Especially if…

social commerce for e-commerce

How to boost sales with social commerce

We as marketers understand how quickly the industry changes and that we need to adjust and find out how we…

conversion tracking in ecommerce

Ultimate eCommerce conversion tracking checklist 2023: How to make data-based marketing decisions

Day by day eCommerce becomes a more competitive field. Success in the “populated” business niche comes with constant adaptation and…

guide to using linkedin for b2b sales

Guide To Using LinkedIn For B2B Sales: 7 Tips

Although you might not have considered it before, LinkedIn is a powerhouse for B2B marketing and generating sales leads.  However,…

privacy-friendly tracking & analytics

What is privacy-friendly tracking & analytics in advertising?

For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…

tips for building affiliate site

13 Tips For Building an Affiliate Site In 2023

It’s 2023 and affiliate marketing is still a lucrative business. In fact, it may be more lucrative than ever before!…

best affiliate programs 2022

Top affiliate marketing programs of 2023

Want to earn some extra income or even make a full-time living? Don’t know how to start your business? Look…

is zero-party data worth the hype

Zero-party data VS first-party data: why you should not forget about first-party?

It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…