Polina Fetissova

Author

Hey! I am a content producer at RedTrack and I do everything possible to simplify those tech marketing notions for you: whether it's a blog post, video or podcast!

39Articles
privacy-friendly tracking & analytics

What is privacy-friendly tracking & analytics in advertising?

For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…

is zero-party data worth the hype

Zero-party data VS first-party data: why you should not forget about first-party?

It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…

5 changes in Google Privacy Sandbox 2022

Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…

Facebook tools for advertising

Complete Facebook Business Manager toolset guide: Ads Manager and Events Manager Explained

Facebook is a complex ecosystem that allows businesses or advertisers to achieve crazy goals in terms of revenue or marketing…

marketing attribution explained

What is Marketing Attribution? Attribution models explained!

On average, from the experience of our clients, you have anywhere from 3 to 5 different touchpoints with the customers…

guide to high-converting content optimization

A Guide to Creating High-Converting Content in 2022

Content marketing works like a charm if you do it right. Specialists can achieve pretty good results when it comes…

How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution

Since TikTok Ads is running the show in 2022, we as marketers have to find the best way to track…

ecommerce software review 2022

Best eCommerce Software: Ultimate toolkit for growth in 2022

Are you bothered by the eCommerce competition in 2022? Then you need to take care of the eCom software that…

5 digital marketing trends 2022

5 Digital Marketing Trends & Predictions for 2022

It’s important to start the marketing year with some inspirations & knowledge boost, so I prepared for you 5 trends…

facebook conversion attribution explained

Facebook Conversion Attribution 2022 Explained

How does Facebook Attribution work? How does Facebook count conversions? How does Facebook attribute conversions? If you find yourself constantly…