What is privacy-friendly tracking & analytics in advertising?
For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…
Zero-party data VS first-party data: why you should not forget about first-party?
It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…
5 changes in Google Privacy Sandbox 2022
Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…
Complete Facebook Business Manager toolset guide: Ads Manager and Events Manager Explained
Facebook is a complex ecosystem that allows businesses or advertisers to achieve crazy goals in terms of revenue or marketing…
What is Marketing Attribution? Attribution models explained!
On average, from the experience of our clients, you have anywhere from 3 to 5 different touchpoints with the customers…
A Guide to Creating High-Converting Content in 2023
Content marketing works like a charm if you do it right. Specialists can achieve pretty good results when it comes…
How to track TikTok Ads: TikTok Pixel VS Custom Tracking Solution
Since TikTok Ads is running the show in 2022, we as marketers have to find the best way to track…
Best eCommerce Software: Ultimate toolkit for growth in 2023
Are you bothered by the eCommerce competition in 2023? Then you need to take care of the eCom software that…
5 Digital Marketing Trends & Predictions for 2022
It’s important to start the marketing year with some inspirations & knowledge boost, so I prepared for you 5 trends…
Facebook Conversion Attribution 2023 Explained
How does Facebook Attribution work? How does Facebook count conversions? How does Facebook attribute conversions? If you find yourself constantly…