How does Native Media monitor advertising results with RedTrack?
Client: Native Media Scope: Advertising services Target region: Balkans and Western Europe Period: 2020 – present time Native Media is…
The California Privacy Rights Act (CPRA): How to Prepare Your Business
Are you a California resident? If you are, then the CPRA is something you should be concerned about. Especially if…
What is server-side advertising tracking and why you should implement it?
Have you heard about GDPR, CCPA, CCPR, ATT prompt, Facebook Conversion API things, Google Privacy Sandbox? It’s all about the…
How to boost sales with social commerce
We as marketers understand how quickly the industry changes and that we need to adjust and find out how we…
Ultimate eCommerce conversion tracking checklist 2023: How to make data-based marketing decisions
Day by day eCommerce becomes a more competitive field. Success in the “populated” business niche comes with constant adaptation and…
What is privacy-friendly tracking & analytics in advertising?
For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…
Zero-party data VS first-party data: why you should not forget about first-party?
It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…
5 changes in Google Privacy Sandbox 2022
Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…
Complete Facebook Business Manager toolset guide: Ads Manager and Events Manager Explained
Facebook is a complex ecosystem that allows businesses or advertisers to achieve crazy goals in terms of revenue or marketing…
What is Marketing Attribution? Attribution models explained!
On average, from the experience of our clients, you have anywhere from 3 to 5 different touchpoints with the customers…