How to use server-side tracking to bypass ad blockers
As digital advertising evolves, advertisers face a growing challenge: ad blockers. These tools are designed to block intrusive ads and…
How to use tracking insights for better cross-channel marketing
The foundation of solid marketing is understanding what makes your audience tick. But if you’re not tracking your efforts, you’re…
Can ad tracking tools really boost your ROI?
In modern marketing, advertisers constantly seek ways to maximize their ROI. However, measuring and optimizing ad performance remains a challenge…
Why browser fingerprinting could be messing with your data
As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…
How to build privacy-first ad tracking that meets GDPR and CCPA standards
In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…
How machine learning is changing the way we track ads
Every dollar spent on advertising should bring a return. But with so many marketing channels and touchpoints, figuring out which…
Everything about postback conversion tracking method
You’ve probably heard the term “postback conversion tracking” thrown around. It might sound a bit technical, but don’t worry –…
Clicks to Insights: Conversion & Event Tracking with Pixels
Digital marketing without insights into user behavior is challenging. Each interaction, from clicks to purchases, contains valuable data that, when…
What is the difference between Tracking Pixel and S2S Postback URL tracking?
What kind of conversion tracking method you should use is one of the most important questions that you need to…
Conversion API Tracking: Everything you need to know
How to improve the media buying experience, and not put user privacy at risk? In the current digital landscape, it…