conversion tracking in ecommerce

Ultimate eCommerce conversion tracking checklist 2023: How to make data-based marketing decisions

Day by day eCommerce becomes a more competitive field. Success in the “populated” business niche comes with constant adaptation and…

guide to using linkedin for b2b sales

Guide To Using LinkedIn For B2B Sales: 7 Tips

Although you might not have considered it before, LinkedIn is a powerhouse for B2B marketing and generating sales leads.  However,…

privacy-friendly tracking & analytics

What is privacy-friendly tracking & analytics in advertising?

For every business owner or marketer, it had to be clear by now that we stepped into a highly privacy-regulated…

tips for building affiliate site

13 Tips For Building an Affiliate Site In 2023

It’s 2023 and affiliate marketing is still a lucrative business. In fact, it may be more lucrative than ever before!…

best affiliate programs 2022

Top affiliate marketing programs of 2023

Want to earn some extra income or even make a full-time living? Don’t know how to start your business? Look…

is zero-party data worth the hype

Zero-party data VS first-party data: why you should not forget about first-party?

It all started with one LinkedIn post. Then another one. Then I saw it’s not just sporadic info, but rather…

are native ads still popular

Are Native Ads Still Popular?

In Westworld’s pilot episode, a protagonist asks his humanoid hostess if she’s “real”. She replied: “Well if you can’t tell,…

5 changes in Google Privacy Sandbox 2022

Did you see scary titles about Google Privacy Sandbox for Android and move to Google Analytics 4? Do you need…

Facebook tools for advertising

Complete Facebook Business Manager toolset guide: Ads Manager and Events Manager Explained

Facebook is a complex ecosystem that allows businesses or advertisers to achieve crazy goals in terms of revenue or marketing…

how to advertise with youtube

How to Make the Most of Your Marketing with YouTube Videos

YouTube is a powerful marketing tool that businesses of all sizes can use to their advantage. With over 1 billion…