Yomi Gerard

Author

Simplifying all things ad-tracking and attribution.

2Articles

Why browser fingerprinting could be messing with your data

As a marketer, understanding user behavior across multiple devices is crucial for effective marketing. As privacy regulations tighten and cookies…

How to build privacy-first ad tracking that meets GDPR and CCPA standards

In today’s business world, online privacy is subtly under attack—and businesses are feeling the heat too. A survey reveals that…