RedTrack's tools and features

Track users when they reach your landing pages or website.

Track users as they move between websites with first-party cookies.

Capture every user action by processing it on our servers instead of relying on browsers that might block it.

Ensure faster site access and improve ad performance by running all tracking processes in the background.

Measure campaign performance and identify website conversion paths for both paid and organic traffic.

Create and track funnels. Manage how different clicks go through the funnels with weights, filters and caps.

Track publishers, influencers and referrals with redirect links, no-redirect links, or deep links.

Monitor promo code performance so you can reward successful referrers.

Use RedTrack's universal tracking script as a first-party cookie to track your users.

Ensure GDPR compliance by anonymizing IPs and avoiding the collection of any other personal click data.

Track client-side and server-side conversion events to see every step of the conversion funnel.

Your setup doesn't support API connections? No problem. Track conversions with RedTrack's first-party pixel.

No API access? No problem. Track conversions with RedTrack scripts, using only first-party data. Available through Google Tag Manager.

Keep your data clean and your reports accurate. Update or edit conversion details like value changes or refunds without breaking attribution.

Eliminate double-counted conversions. RedTrack automatically detects and filters duplicate postbacks so your data stays clean and your ROAS stays accurate.

Determine how credit is assigned to different touchpoints by implementing different attribution modes.

Assign every conversion, no matter how long it takes. With attribution windows of up to 90 days and data storage of at least a year, you can track late conversions with ease.

Switch between different conversion reporting modes to recalculate historical data and compare campaign performance.

Track every conversion across browsers, devices, and platforms. RedTrack uses multiple data points to credit all the touchpoints that contributed to the conversion.

Use different attribution models to understand how each touchpoint contributes to the final sale.

Keep your data clean by filtering out known bots and moderators.

Keep your conversion data safe and your payouts clean. RedTrack lets you secure every postback with a secret key and approved IP list so only trusted sources can send conversions.

Protect your funnels from scrapers and competitors. RedTrack hides your landing pages from bots and peers so only real users coming through your ads can access them.

Protect your budget from fake clicks and bad traffic. RedTrack blocks known bots from reaching your landing pages so every dollar you invest works harder.

Keep your ad spend safe. RedTrack automatically detects fake clicks, bots, and suspicious conversions and prevents fraud before it drains your budget.

Always know what you're really spending. RedTrack syncs live cost data from your ad platforms via API so you see accurate ROAS, CPA, and profit in real time.

Help ad platforms work better for you. RedTrack sends rich conversion data back to Google, Meta, TikTok, etc. so their algorithms can target better and deliver higher-quality traffic.

Keep your tracking strong, even without click IDs. RedTrack sends your conversion data directly to ad platforms via APIs. This means better attribution, smarter optimization, and higher ROAS.

Send enriched conversion data directly to platforms via secure server-to-server postbacks for cleaner tracking, smarter optimization, and reliable performance.

Take full control over what ad platforms see. Choose which conversions to send and define postback rules and payloads. With RedTrack, you can share only the data that matters.

Create complete funnels inside Google Analytics. RedTrack sends tracked conversions - including offline or delayed events - straight to GA, so you get the full picture in one place.

Capture the full impact of your ads, even before the click. RedTrack forwards impression data to your server or business partner so you can track view-through performance.

Send click data wherever you want. RedTrack forwards every ad click to your server or partner platform so you can sync performance data, power custom analytics, and keep stakeholders in the loop.

See all your account data in one place.

Get a full breakdown of where your users come from - across direct traffic, paid channels, partners, and more. With layered views, filters, and performance tabs, you get deeper insights to optimize every traffic source.

Identify every touchpoint your audience interacts with before becoming a customer.

Check your offer/web property traffic data across 30+ data points.

Check your offer/web property conversion data across 30+ data points.

Compare Google, Meta, TikTok, affiliates, and more traffic data in one view. See what’s driving results, cut what’s not, and make smarter budget moves with confidence.

Track how every brand or offer contributes to your bottom line. RedTrack pulls performance data from all campaigns and offers tied to each source, giving you insights into conversions, ROAS, and traffic quality.

Get a detailed view of how each of your traffic partners or publishers is performing.

Create personalized dashboards for each client so they can track only the data they need to see.

Allow your affiliates and partners to track their stats in branded, personalized dashboards.

Unify inconsistent tracking parameters across channels to get accurate reporting without relying on strict UTM rules.

Switch between three custom views to track your metrics and compare performance with ease.

Use RedTrack's report templates to generate detailed, ready-to-use reports with a single click.

Compare performances over different time periods.

Instantly see what’s working - and what’s not. RedTrack’s trend lines highlight spikes, drops, and patterns in performance, so you can act fast, optimize smarter, and stay ahead of the curve.

Uncover your best-performing combinations with up to 5 layers of drill-down. Break performance down by traffic source, campaign, funnel step, landing page, or any of 30+ data points.

Get the full story behind every click so you can troubleshoot issues, verify traffic quality, and ensure nothing slips through the cracks.

Get full visibility into each conversion so you can track every sale, lead, or action.

See the details of every conversion sent to your ad platform or partner via webhook so you can ensure nothing gets lost in the handoff.

Verify every conversion upload so you can ensure data accuracy and spot issues fast.

Get a detailed record of every cost update so you can maintain full control over your ad spend data.

See every action taken by the system based on your custom rules and machine learning insights. Uncover what changed, why it happened, and how it’s improving performance.

Export massive data logs without slowing down your browser. When a file’s too large to process instantly, RedTrack sends you a download link via email, so you get the data you need without the wait.

Keep your campaigns efficient and your spend safe. Set custom rules to instantly stop campaigns, pause underperforming ads, or blacklist bad placements before they burn your budget.

Stay informed, even without API integration. RedTrack sends you instant email alerts or webhook notifications whenever your specific conditions are met.

Update your campaign costs with a frequency of up to 5 minutes on ad set or ad level, broken down by geo and placement.

Reward partners with dynamic payout rules based on geo, conversion type, tracking parameters, and more - using pre-built templates for faster setup.

Create campaigns, manage publishers, and update rotations programmatically so you can streamline workflows and scale operations.

Control how traffic flows through your funnel. Set custom distribution rules for single or multi-step funnels to test variations, optimize paths, and guide users toward higher conversions.

Scale your campaigns quickly with plug-and-play funnel templates.

Automate and optimize traffic distribution with AI that follows your rules.

Automatically send the right users to the right funnel. RedTrack’s filters let you route traffic based on geo, device, browser, language, and more.

Automatically drop offers from rotation when they reach specific thresholds of unique visitors, clicks, or conversions.

Ensure every click counts, even when no offer matches your filters. Automatically redirect unmatched traffic to your designated fall-back URL, so every visit has a destination.

Skip redirects and send users straight to your destination URL - ideal for advertisers who want to maintain SEO value while still tracking performance.

Allow publishers to link directly to any product or page while keeping tracking simple and consistent. Deep links make it easy to promote specific offers without losing visibility or control.

Easily manage rotations, apply filters, and control how traffic is distributed so you can test, optimize, and scale campaigns with precision.

Automatically send traffic to the best-performing offer using AI that follows your custom rules. Works with redirect links only.

Measure your true reach with built-in impression tracking. Get detailed insights into ad views across direct publishers and partners so you can analyze brand exposure and spot view-through conversions.

Easily track when a unique, human-readable coupon code is used and automatically reward the influencer or partner behind it.

Review each publisher’s status, balance, and key metrics in one place.

Get a granular analysis of your partner performance across all the campaigns they send traffic to.

Manage and track all publisher payouts, whether you process them manually or based on partner requests.

Provide your partners with a professional, custom performance dashboard so they can track their campaigns.

Keep your partners in the loop with detailed, branded reports that give them granular campaign insights.

Support your affiliate partners with full visibility into their postbacks so they can track, troubleshoot, and optimize like pros, all within your platform.

Build trust with your partners by giving them full visibility into all requested and completed payments.

Control how publishers join your program with flexible sign-up rules. Let them apply freely, approve each request manually, or add them yourself via dashboard or API.

Tailor offers based on performance or partnerships. With RedTrack, you can assign specific campaigns or payout tiers to individual publishers.

Make it easy for publishers to promote your offers. Create visually rich campaign descriptions with all the essentials - direct links, redirect links, deep links, creatives, and more.

Make campaign promotion easy and consistent. Upload banners, images, videos, and other creatives to each campaign so your publishers always have the right assets ready to go.

Define how and when your partners get paid. Set up flexible payout rules using pre-built templates based on geo, device, conversion type, tracking parameters, and more.

Allow publishers to set up one or more postbacks so they can automatically send conversion data from their dashboard to their preferred tracking systems.

Give your publishers a seamless, branded experience. With RedTrack’s white label setup, you can customize everything from logo, URL, and signup rules to service page copy and beyond.

Choose exactly which KPIs each publisher can view so they get the insights they need without exposing them to sensitive or unnecessary info.

Set up publisher payments your way. Choose payment methods, set minimum amounts, and get payment requests sent directly to your system via API. Keep invoices organized with easy downloads.

Choose when publishers get notified - whether it’s campaign updates, payment changes, or approvals - and customize each message to match your brand and tone.

Reward partners for bringing in new publishers. Track their performance across multiple levels and automate payouts based on performance.

Set up multiple, fully customized postback URLs for different event types so you can track, report, and optimize everything you need, without compromise.

Tailor RedTrack to fit how your team works. You control the setup, from KPIs and data display to default timezone, currency, and report templates.

Control how your data looks. Toggle between click-date and conversion-date reporting, switch timezones on the fly to align with your backend or ad platforms, and keep reports clean by auto-filtering known bots and moderator traffic.

Invite multiple team members while controlling exactly what they can see and do, from specific channels and offers to reports and data.

Pull any report directly via API and use your data where and how you need it. Access your performance metrics for custom dashboards, advanced analytics, or seamless integration with internal systems.

Use RedTrack as your big-data storage and attribution engine. Combining server-side tracking and on-page scripts, RedTrack offers custom tracking for maximum control, privacy, and accuracy.

Connect RedTrack to your tools via API to automate reports, sync data, and build custom connections that work exactly how you want.

Create campaigns, manage publishers, and update rotations programmatically so you can streamline workflows and scale operations.

Help ad platforms work better for you. RedTrack sends rich conversion data back to Google, Meta, TikTok, etc. so their algorithms can target better and deliver higher-quality traffic.

Connect RedTrack to Google Ads to unlock real-time cost updates, conversion tracking, and campaign management. Send conversions back using offline conversion upload or enhanced conversions to boost your ROAS.

Prefer Search Ads 360 over standard Google Ads? No problem. Send conversion data to Google SA 360 so you can track performance and optimize your campaigns.

Connect all your Facebook ad accounts and Business Managers in one place. Get live cost updates and send conversions back to Facebook with high-quality data matching - average match score of 5.0 for affiliates and 8.0 for advertisers.

Sync your Bing Ads account to get real-time cost updates, manage campaigns, and send back conversions via offline upload. RedTrack handles all the platform-specific details, ensuring accurate tracking and reliable optimization with a customized setup.

Ensure accurate attribution and better campaign performance on TikTok. Connect multiple TikTok ad accounts to sync real-time costs, manage campaigns, and send back conversions via redirects or direct tracking.

Keep your data accurate and your reporting consistent, no matter where you run ads. RedTrack supports real-time cost syncing across additional ad platforms through API integrations. Check the list here: docs.redtrack.io

Send conversion data to almost any ad platform via API or S2S webhooks. Sync your data via pre-built integration templates to improve attribution and performance.

Protect your budget and scale with confidence, no matter the channel. Automatically pause campaigns, stop ads, or blacklist placements across multiple traffic sources when your custom conditions are met.

Set custom alerts based on performance criteria so you’re instantly notified when action is needed, even without API integration.

Never miss a conversion, upsell, or rebill across your affiliate campaigns. Capture every funnel event in real time using a powerful combo of INS service and S2S postbacks.

ClickBank Vendors get a richer payload that has anonymized (hashed) PII data from the order (like e-mail). Relay all of this data to your traffic sources to increase their overall optimization efficiency.

RedTrack supports S2S postback integrations with most affiliate networks and we provide ready-to-use integration templates for them. Don’t see your network? Let us know, and we’ll help you get connected in no time.

Connect your Shopify store to automatically track sales and attribute them to the right campaigns. RedTrack sends back your conversion data to your ad platforms in real time so they can optimize delivery and target the right audience.

Connect to your WooCommerce store to track every sale and attribute it to the right campaign. RedTrack also sends conversion data to your ad platforms so they can automatically improve targeting and delivery.

Track sales and push conversion data to ad platforms with a direct PrestaShop - RedTrack connection.

Connect to ClickFunnels via API for seamless back-end conversion tracking. Capture key funnel events and anonymized PII data (like email) for smarter attribution and better results.

Push all or some of your conversion data to Google Analytics, no advanced setup required. Our out-of-the-box integration handles the complexity for you, so you can enrich your GA reports without expert-level skills.

Connect to Konnektive CRM via API to receive accurate, real-time conversion data with enriched payloads. Get deeper insights into every sale and optimize campaigns with smarter, CRM-driven attribution.

Connect to HubSpot using automation and webhooks to track conversion data across complex funnels or pipelines. Capture up to 20 unique conversion events and sync platforms to align marketing and sales performance.

We added Google Data Studio as a teaser. If we manage to collect at least 10 requests from our customers, we'll add a template of this integration so you don't have to connect it by yourself. Let us know.

Need to connect back-end or offline conversion data? We're here for you. If your platform isn’t listed, reach out. We’d be happy to build a custom solution that fits your workflow.