Why RedTrack.io?
RedTrack.io team focuses on constant improvement and innovation. We add a lot of new functionality based on feedback we receive from our users.
If you feel there is a feature missing – reach out to us and we will do our best to deliver.
Tracking / Campaigns
Click tracking
track clicks across display, mobile, app, native, push, e-mail, organic etc. If there is a click – we can track it.
HTTPS tracking urls
https tracking to stay in compliance.
Custom domain URLs
add as many domains as you need, and use them for click tracking and conversion postbacks.
Stream Templates
re-use stream settings across multiple campaigns and apply changes fast
Parallel Tracking
works with GoogleAds using {gclid}
E-com / Advertiser friendly tracking
track and correctly attribute across multiple campaigns send to one lading page or site with a simple script. Works with GoogleAds, Facebooks and other sources not supporting redirects
No-redirect tracking
track organic, Facebook or Google Ads traffic – whatever your needs are. No redirects, same benefits.
Impression tracking
track impressions for your ads.
Impressions forwarding
complete impression tracking cycle by sending them to your advertisers.
Hide refer (hidden redirect)
hide referrer during redirect through meta-refresh, java script or server obfuscation.
CPC campaigns
track CPS campaign costs dynamically or using pre-set values.
CPA/CPI campaigns
track CPA/CPI campaigns costs.
CPM campaigns
track CPM campaign costs either dynamically (impression tracking required) or through update campaign costs.
RevShare campaigns
run RevShare campaigns with real-time conversion and cost reporting to publishers.
Dynamic click cost
dynamic click cost recording with designated click cost tracking macro.
Dynamic impression cost
dynamic impression cost recording with designated impression cost tracking macro.
Campaign cost update
update campaign costs manually or via API.
Campaign tags
organise/ group campaigns using tags.
Campaign notes
use notes to mark and track campaign changes.
Campaign statuses
pause and archive campaigns to keep data and remove clutter.
Clone campaigns
quickly build-up multiple tracking URLs through campaign cloning.
Export campaign list
export campaign list if needed.
Reporting
Campaign reporting
real-time reports on campaign performance – impressions, clicks and conversions across 30+ data attribution points.
Offer traffic reporting
real-time reports on offer performance – impressions, clicks and conversions across all campaigns involved.
Offer conversion reporting
real-time, in-depth analytics into conversions data.
Traffic source reporting
aggregated reporting across all campaigns for a given traffic source.
Data attribution 30+ points
30+data attribution points based on Digital Elements, 51degrees and traffic source data.
Report grouping
group reports up to 3 levels to allow visual data drill-downs.
Report filtering
filter report data to focus on what is essential for you.
Report templates
save report templates to quickly build reports and analyse data from campaign to campaign.
Last 60 minutes data slice
special data slice for those sending large volumes of traffic to track change real-time.
Export Reports
export data to CSV or via API.
Consolidated Reports
view data aggregated on offer, Traffic source or Offers source level
Redirection
Unlimited redirect streams
unlimited number of redirect stream allows flexible traffic distribution and higher conversion rate.
Redirect based on weight
control the volume of the traffic redirected to stream, landing or offer based on manually or automatically designated weight.
A/B test redirects
run simple or complex split tests to quickly identify winning combinations and maximise your ROI.
Redirect based on 18 filter types
filter and manage redirect rules based on 18 different filters to get maximum results.
Redirect filter pre-sets
save time using pre-set filters.
Redirect filters based on subid
use traffic source data to manage stream redirects.
Landing page management
Landing page offer rotation
rotate offers assigned to landing page click URL.
Landing page multi-offer
run multiple offer urls simultaneously – good for e-com, listicles and offer walls.
Landing page protection
protect your landing page from being followed by spy-tool bots.
Extra data for landing page
auto-populate landing page by data from RedTrack.io and traffic source macro content.
Lander tags
organize landing pages with tags.
Pre-landers
add pre-landing and landing pages to create multi-step funnels
Offer / Offer source management
Affiliate network templates
one-click affiliate network integration – no need to wrap your head around those macros and postbacks.
Duplicate postback – create new
create new conversion on duplicate postback.
Duplicate postback – ignore
do not create new conversion on duplicate postback.
Duplicate postback – update
edit existing conversion on duplicate postback.
Duplicate postback – increment payout
increment existing conversion payout on duplicate postback – great for tracking deposits, recurring purchases, etc.
Transaction tracking
track purchase as a separate conversion type to get extra insight into ad performance.
Custom events tracking
track unlimited custom events for each conversion.
Conversion window
automatically reject conversion after x-days
Postback IP whitelist
allow postbacks only from whitelisted IPs.
Custom conversions
Set up up 10 ten custom conversion events and show them in reports to track multi-step customer journey
Conversion subid tracking
track 10 additional subids for each conversion.
Postback protection
add secret key to protect your postbacks
Conversion cap
limit offer traffic based on conversions.
Frequency cap
limit redirection to offer traffic based on unique visitor cap.
Upload conversions
add conversion data from file, manually or via API for manual tests or other reasons.
Custom postback domains
use custom domains to receive postbacks.
Upload offers
Add multiple offers fast using offer upload feature.
Traffic Source Management
Traffic source templates
one-click traffic source integration – no need to wrap your head around those macros and postbacks.
S2S postback
S2S postback to traffic source. You can set the trigger and declared payout amount.
Pixel postback
call traffic source pixel (limited) – works for no-script part.
API-based cost update
get campaign costs automatically, on schedule for supported traffic sources.
API conversion postback (Google Ads)
S2S postbacks to Google that work in pair with Parallel or no-redirect tracking.
Parallel tracking (Google Ads)
track Google Ads campaigns with Google Parallel tracking.
Subid alias / custom subids
use custom param names instead of “subx”.
Optimization
Performance based rules
automatically change stream/landing/offer weight in rotation based on performance rules.
20+ API integrated traffic sources
Automate campaign management and decrease loss by creating “stop” rules to pause campaigns, creatives or placements when KPIs go down.
Rules & notifications
Set up e-mail and web-hook notifications for non-integrated traffic sources.
Advanced features
White label reporting portal
Set-up white-label reporting portal for advertisers to provide them with real-time access to report. Save time by not doing “cut and paste” job
White label publisher panel
Create one or multiple white label publisher panels to manage your affiliates. Assign view, rules and rights.
Verification
Click quality report
monitor your traffic quality and pin-down fraud with click quality analysis.
Fraudscore conversion integration
automatically send and check conversions to FraudScore.
User management/multi-access
Hide financial data
if activated – no revenue and dependant data is shown.
Read only access
allow read-only access to chosen section of the account data.
Export data access
allow export the data.
Limit by app sections
allow access (read / write / edit) to a section of the master account.
Limit by traffic source
show traffic ONLY from designated traffic sources.
Limit by Network
show offers ONLY for designated affiliate networks.
UI
SPA
works as fast as your browser.
Inline controls
less clicks – more time.
Colour coding based on results
evaluate performance without checking each line.
Show / hide columns
get only the data you need.
Re-arrange columns
get the data in the order you need.
Language support
English, Spanish, Russian, Chinese.
Tools and integrations
Interface API
access RedTrack.io via API and build custom functionality.
Reporting API
access data via API.
Bot black list
filter out bots before they perform action – not counted towards event count.
Click logs
detailed log for all clicks with ability to sort / filter or export data.
Converions logs
detailed log for all conversions received with ability sort, filter or export data.
Postback logs
detailed log for all postbacks send to traffic source with the ability sort, filter or export data.
Fallback URL
safety net to prevent click loss based on mistakes in rules, filters and caps.
Geo location data
Integrated DigitalElement, best geolocation data in the industry.
Device Data
Integrated 51degrees, best device data in the industry.
Support and services
Data retention
we provide at least 12 month data retention for all RedTrack.io users.
Customer support
all users get access to help desk / support.
Account managements
available for customers looking to get additional attention. Honestly – not used as we have excellent support.
User on-boarding
group and one-on-one sessions to get you up to speed with the product or new features.
Knowledge-base
extensive information for those who like to find answers on their own.
YouTube channel
videos – from informative, to educational to just funny (well, we plan to).
Telegram channel
a nice place to stay updated real-time and draw attention to your requests fast. We hope someday other users will start answering questions too 🙂
SLA for custom subs
yes, we do those, although our performance and support is great out of the box.