How do I use Meta Opportunity Score in RedTrack?
Optimizing the ads usually meant tracking ROAS, CPA, and the cost of every conversion you can attribute. Then, opportunity score…
What is Meta Opportunity Score & When Should You Chase It
Late buzz in performance media buying industry has been something that’s not that new, but it’s getting more and more…
How to Use Independent Attribution & Attribution Modelling & Work Out What’s Truly Driving Results
So you ran a campaign across Meta, Google, and TikTok. When you look at platform attribution reports and your backend…
How to Optimize Google Ads in 2026 (Backed by Accurate Attribution)
When Google Ads campaigns fail, most of the time it’s because of a handful of repeatable mistakes and setup issues…
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What Is Ad Tracking?! And How to Do It?
How RedTrack Helps Loot Audio Control Ad Campaigns
How Venture Beyond scaled Facebook ad spend over 4M with RedTrack: Agency Case Study
Case study: How does Mirelia Networks manage its affiliate program with use of RedTrack?
Case study: Financer.com scaling with RedTrack
How Do I Know When to Scale or Pause Campaigns Automatically?
You’re scaling and pausing ads manually all the time, but it’s taking way too long, and by the time you…
How to Filter Out Low-Quality Conversions for Better Meta Targeting
Your CPA keeps rising. Your average order value seems to be taking a slow dive. And repeat purchases seem to…
How to Know if You Need a Third-Party Attribution Tool for E-Commerce
The figures you have across Meta Ads Manager, Google Ads, and Shopify all look like your e-commerce business is doing…
How RedTrack Helps Loot Audio Control Ad Campaigns
Loot Audio is an online store for downloadable virtual instruments, plugins, and sounds designed for musicians, producers, and composers. The platform…
How to Send Better Conversion Data to Facebook & TikTok
Your ad platform reports say your ads are doing a stellar job, but when you try to connect them with…
How Do You Know What’s Actually Working Across Google Ads, Meta Ads, and SEO?
If you’re working off data insights that you manually collect and combine from across all these platforms, you might think…
Why Would I Need a Third-Party App for Tracking Ad Performance If Meta and Shopify Already Have the Data?
Meta, Shopify, and all your other traffic channels may have reporting data, but that doesn’t mean it’s data you can…
How Do I Know Which Ads Are Actually Making Me Money?
As a performance marketer or media buyer you’re likely running dozens of ads across multiple campaigns and platforms. And as…
How Do I Measure Assisted Conversions Across Campaigns
Your ad platforms will give you all the conversions they believe should be credited to their platform (based on their…
Incrementality vs Attribution: Differences in Media Buying Analysis
Incrementality and attribution are vital for media buying. Teams that are serious about delivering impactful results in the short and…