Most Wanted Offer
Create the offer that customers won’t be able to resist
It’s really hard to stay noticed during BF. Everyone makes crazy discounts. Everyone runs ads. You have to make your offer really stand out before crafting unique designs for your creatives.
Here are some tips to ensure it:
- Identify your TA (target audience) for BF campaign.
It might not coincide with your TA in general.
Who do you wanna sell to during BF?
- Identify the perks and bonuses this TA would want to receive the most. Before making discounts, evaluate if it’s better to give something extra rather than just decreasing the price.
- Try to be creative and invent bundles. Bundles help you sell more products or services and increase the average ticket.
How to prepare for Black Friday
Check this guide to prepare your business for Black Friday marketing campaign.