Own your conversion data.
Feed it back to the algorithms running your ads
Relay captures every conversion event server-side and sends it to Meta, Google, TikTok and Snapchat through the Conversion API. First-party data that's yours to keep, query, and use — not a number locked in a platform dashboard.
The signal problem
Browser-side pixels keep leaking
iOS14, ad blockers, third-party cookie loss — every quarter, the signal you depend on degrades a little more, and you find out in the next month's results.
Platform numbers don't reconcile
Each ad platform claims credit. None of them deduplicate. Your math doesn't add up, and you're allocating budget on whichever number you choose to trust.
The "free" tools are reporting, not capture
Unlike other free tools, Relay combines 1st party data capture, conversion reporting and Conversion API, free for websites with up to 100,000 monthly visits.
How Relay works
Capture
Relay captures every conversion event server-side, the moment it happens, in your store's own backend.
Send
Relay forwards verified conversion events to Meta, Google, TikTok via Conversion API - enhanced payload, optimised for each platform.
Leverage
You get accurate conversion tracking., You ad platforms get better conversion data improving learning and optimisation.
Why now?
Algorithms run your ads. Signal quality is the main point of impact that you can control. Owning your first-party event data and sending it back via Conversion API is how you manage ad platform learning, resulting in better optimisation and improved ROAS.
15–25%
Сonversions typically recovered when DTC brands implement server-side event capture with CAPI, post-iOS14 pixel limitations
2–4 weeks
How fast algorithmic ad platforms improve the results using improved CAPI even with low conversion volume.
What you get with Relay?
Server-side event capture
Capture every click and conversion server-side — not just last-touch browser events that platforms can miss.
Conversion API integrations
Send to enriched conversion data to Meta, Google, TikTok, and Snapchat. More ad platforms coming.
Cross-platform attribution
Attribute conversion across platform and touch points. Relay becomes a source of truth to benchmark ad platform reported conversions.
First-party data ownership
Your data is not locked in Relay. You own the record and the data, not report in a vendor dashboard. Export your event records or reports anytime to your BI, CDP, or wherever you need them.
Free up to 100,000 visits / month
No credit card, no trial expiry. Free is free — Relay is yours to use for as long as it works for you.
Data Ownership in the Algorithmic Era:
Why DTC Brands Running Paid Ads Need a Different Foundation?
How the data your ads run on became the thing that decides whether they work and what owning it actually changes.
- FormatPDF · 14 pages
- EditionMay 2026
- AuthorV. Zhovtenko, CEO
Frequently Asked Questions
Find answers to popular questions right here. Contact us if you have additional questions.
Why is Relay free?
Relay is RedTrack's free product. We built it because we believ that the ability to capture 1st party conversion data and send it back via CAPI is a commodity. It shouldn't be paywalled for DTC brands. We hope some Relay users grow into RedTrack's paid platform when their needs scale past Relay. Relay is yours to use as long as it works for you. Free is free, no credit card, no trial expiry.
What's RedTrack and how does Relay relate?
RedTrack is the parent platform — full first-party tracking, attribution, and automation for performance media buyers marketers. Relay is the free entry product, focused on the capture and Conversion API layer. Same infrastructure, limited scope.
What happens to my data?
You own it. Relay captures and stores conversions. You own the record and the data. Export your event records or reports anytime to your BI, CDP, or wherever you need them. We don't sell, share, or repackage your data. Standard data processing terms apply.
Can I export my data if I leave?
Yes, anytime, in standard formats. No lock-in. Owned data is the whole point.
How does Relay compare to TripleWhale Sonar or Stape?
Other tools either price the capture-and-CAPI solution behind paid tiers, or provide server-side hosting without delivering attribution. Relay covers both — server-side capture, Conversion API, and cross-platform attribution, free.
What platforms work today?
Shopify. WooCommerce, BigCommerce, PrestaShop, Magento. Conversion API integrations: Meta, Google, TikTok, SnapChat.
Start owning
your conversion signal today